It’s hard to get noticed on Twitter when there are hundreds of thousands of tweets being posted every minute. Between its 200 million users, Twitter sees approximately 350 million tweets everyday. How is your business going to stand out with all of that going on? First off, not everyone sees 350 million tweets a day because they probably do not follow that many users. But you still need to be able to shine in your followers’ Twitter feeds. Let’s discuss some ways that you can create attention-grabbing tweets for your company.

1.    Make your tweet seem like a headline. If you are sharing a link, your main goal should be for your followers to click into it. Creating tweets that seem like headliners for a story are going to get you more click-throughs. People who can grasp an idea of what your link is about but want to learn more will definitely be opening up that link!

2.    Time your tweets. Does your business tweet every half hour and still receives no engagement? Sorry to say this, but you’re wasting your time. Try to schedule tweets around the time that you know your followers are most active. Most people are not going to be looking at their Twitter at 4:30 AM. Try to tweet during work hours and maybe post a few in the evening. The best advice is to correspond tweets with the Eastern Time zone, as it is the most heavily populated.

3.    Use interesting statistics. Did you know that over 70% of Facebook users come from outside of the US? Click here to see where they’re from! Did that catch your attention? Do you want to know where in the world all of the people on Facebook are coming from? If you clicked the link, then I have proved my point. If you didn’t, you get the drift.

4.    Be yourself! I know you’re sitting behind a desk in a corporate office, but that doesn’t mean you should give off that vibe on Twitter. If you want more of your followers to engage with your tweets, be personable. Ask them questions about their weekend, likes, dislikes, favorite sports teams, etc. Obviously, keep most of your content industry related, but get to know your fans and let them get to know you. Loosen up!

5.    Promote other users. When you stumble on a great article written or shared by another tweeter, retweet it and give them the proper credit. When you start interacting with other users in your industry, you are more likely to get recognized by them and their fans. Don’t be shy, get out there and start making friends!

I hope this helps everyone to become more active on Twitter. If you have any other advice on how to make your tweets stand out, please feel free to share them in the comments! And of course, if you need help with your Twitter campaign, please check out PMC’s Twitter services!