Labor Day Special: Why You Need Social Media for Holiday Sales
Happy Labor Day everyone! We hope you are enjoying your Monday off. Labor Day, like all other federal holidays, is a very important day for marketers worldwide. Why, you ask? Because this is a day where online sales skyrocket and shopping centers are packed. Customers are out and about, and they’re looking for sales. With so many stores, sites and sales to choose from, how are they going to find out about yours? That’s where social media comes in.
Do you have an amazing e-commerce site with insane price cuts for Labor Day, but don’t know how you are you going to attract customers? Forget banner ads and praying that your loyal customers will come back for more, put it up on Facebook! Facebook, Twitter, blogs, YouTube, etc, are the best outlets to push your sales across for any holiday.
Your social media fans are consumers who are clearly interested in your product or service; otherwise they wouldn’t “Like” your company. This is the audience who you want to sell to. When a big holiday sale is coming around, consumers usually check the Internet. Social media platforms are a great place to promote your holiday sales, as your fans will most likely look to your Facebook or Twitter first.
Having a social media presence is also important during holidays because you can post your coupons on any of your social media sites. I guarantee that your fans will start sharing your discount with their friends too, which will help to increase your brand awareness, sales, and maybe even your fanbase. The simplicity of link and information sharing through the Internet is beneficial to any company trying to obtain a large percentage of holiday sales shoppers.
The best part of using social media to drive your holiday sales is that it’s easy, cheap, and you can run the campaign for as long as you want. You don’t have to pay thousands of dollars for a print advertisement that will be run for a week and that might not even be reaching your target consumer.
Labor Day is a huge shopping holiday, but if you didn’t have a social media presence for this weekend, don’t worry! The bigger holidays are right around the corner, and there is still enough time to get your social media marketing campaign up and running. If you are interested in launching any social media platforms before the holidays, do not hesitate to contact PMC today!