How to Fight Spam on a Self-Hosted WordPress Site

Spam Comments on BlogWhether you use WordPress as a blog or have customized one of their numerous templates to use as a website, spam can be a real hassle to deal with. We all are familiar with the traditional spam-like sales calls, pointless emails and letters in the mail that do nothing but waste our time. In the virtual word, spam has taken on a new identity. WordPress spam typically comes in the form as a comment on a blog post or any page that allows. There are many tactics that can be used, mostly in the form of plugins, which will greatly reduce the spam that your site receives.

Spam can come in many forms and from many sources. The most common source of spam are “bots” or computer programs that quickly scan pages, posting or commenting wherever they can. Usually these “bots” supply a link or a destination in the hopes that you will click on it. Spam can also come from an actual person sitting at a computer, manually inputting information and links that are malicious. There are various kinds of content behind these links, but nonetheless should be avoided.
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Social Media Spotlight: Life With Donna

social media marketing, social media managementThis week, we are happy to introduce Life With Donna, a company that provides a variety of confidential services to women. Lifestyle Consultant, Donna Youdin, guides women to make changes in their daily lives. These changes empower women to better manage stress, become more organized, and enjoy feeling refreshed both inside and out. She provides her consulting services in the comfort and privacy of your home, enabling you to relax, feel at ease, and speak confidentially about your struggles with daily stress management. Donna introduces and targets the strong connection between disorganization and stress. We were able to speak with Donna about her social media initiatives, and here’s what she had to say:

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Social Media Spotlight: NY Home Solutions

progressive media concepts, social media marketing, social media managementExcited for this week’s Social Media Spotlight? We’re happy to introduce NY Home Solutions to you! NY Home Solutions is a real estate investment company that specializes in the purchase and rehabilitation of distressed homes in the Greater Buffalo Region. The services offered by NYHS provide legitimate alternatives to homeowners troubled by legal, family, or financial burdens. They work directly with homeowners who are looking to sell their home and relieve the burden of a stressful situation.

NY Home Solutions prides itself on its ability to create a “Win-Win-Win” solution for all parties involved. With their ability to accommodate all situations, they are able to alleviate the burden of an unwanted home. After the complete rehabilitation of the home, they create an opportunity for a new family or individual to purchase the home at a fair market price. This helps to revitalize the region! We were able to speak with Nick Baldo about the company’s social media marketing strategy, and here’s what he had to say:

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How to Create Social Media Call to Actions

progressive media concepts, social media marketing, social media managementThere is always a motive for every company tweet, Facebook post or blog article.  Whether it be sending your followers to a specific website or having them become a fan on Facebook, a business’s social media posts serve a purpose. Have you been studying your analytics and noticing that you aren’t getting as many click-throughs or impressions that you were aiming for? It may be time to look at your social media call to actions.

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How To Reach Mommy Bloggers

Mommy Blog For BusinessUsing a blog as a part of your social media campaign is a great way to supply important news, information and advice to your target market. Blogs, unlike other social networks, give you the ability to have a greater reach within an online community because there are no character restraints. There is no limit on your press releases and articles about new products. Continue reading...

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Wordpress: Is This The Alternative Your Company Needs?

It is no surprise that cutting costs can be a necessity to keep your company afloat, especially for small and medium size businesses that feel the impact of an economic crisis. One major expense that most companies incur early on is the creation of a website. Depending on your budget and web designer, it can range from several hundred dollars to a few thousand. So what are you to do if you fell behind and have yet to have a website created for your brand? One alternative to a pricey website developer would be WordPress, a blogging platform that is excellent for customization.

You’re probably thinking, a blogging platform? It may have little or no customizable features and it’s free, so it may look tacky and not give off the vibe that your company is going for. Wrong. WordPress is fully customizable, and if what you want is a fully functioning, multi-page website, it could cost you under $100.

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Short Tail Keywords and Long Tail Keywords for Business

Short vs. Long Tail KeywordsThe Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.

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How To Optimize Your Company Blog

Progressive Media Concepts, social media management, social media marketing, outsourceBlogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

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4 Ways to Increase Facebook Likes

Facebook is becoming more and more useful for businesses. What Facebook lacks in terms of free marketing is the ability to advertise to a broad audience, like traditional advertising. The difference is Facebook allows you to market to your target audience, or rather your consumer directly. The power of Facebook marketing takes place in the form of Likes. The more Likes a company or business page has, the more people or impressions that advertisement will reach. So what is the key to successfully marketing your product or service on Facebook? That’s correct - increasing the Likes your page has. Having trouble doing this effectively is very common.

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Social Media Spotlight: Send the Trend

The Social Media Spotlight is pleased to introduce a company that should be recognized by all fashionable consumers: Send the Trend. Send the Trend is a monthly membership accessories service created by Christian Siriano, Mariah Chase and Divya Gugnani. Once you have become a member, you will receive a customized accessory gallery based on a personal style survey. Once a month, you have the option to purchase new accessories for your collection. Send the Trend is in on trend whether you’re in need of some new sunglasses, an amazing scarf, earrings, bracelets, a statement necklace, rings, bangles or all the above. Kaitlin Lipe, the Social Media Manager, gave us some useful insight on how Send the Trend uses social sites to build and promote this e-commerce business.

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