The New Google Search Plus and Twitter’s Response

Google Search vs TwitterIf you haven’t already noticed, Google has implemented their new “search” tool, Search Plus. The new Google Search Engine now incorporates Google+ brand pages as well as personal pages into your SERP (search engine results page). This merge has been foreseen since Google+ was brought into beta testing, but never verified as truth. If you read our blog, Why Your Business Should Have a Google+ Page,then you should already know the benefits of Google+. The newest Google update will only increases your company SEO. But if you’re a company like Twitter, you may be a bit angry.

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Social Media Spotlight: The C3 Agency

The C3 AgencyThis week on our Social Media Spotlight, we are pleased to welcome a marketing company that takes “direct marketing“ to an entirely different level. The C3 Agency specializes in hyper targeted marketing, connecting brands to over 200 million opt-in consumers via direct mail, email and mobile devices. Using metrics such as geography, demographics and other information as specific as hobbies and interests, makes this marketing strategy very effective. We had the pleasure of speaking with Peter Morgan, Director of Business Development & Sales at The C3 Agency about their social media campaign, and here is what he had to say:
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How to Create Social Media Call to Actions

progressive media concepts, social media marketing, social media managementThere is always a motive for every company tweet, Facebook post or blog article.  Whether it be sending your followers to a specific website or having them become a fan on Facebook, a business’s social media posts serve a purpose. Have you been studying your analytics and noticing that you aren’t getting as many click-throughs or impressions that you were aiming for? It may be time to look at your social media call to actions.

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Social Media Spotlight: Anthony’s Coal Fired Pizza

social media marketing, social media management, progressive media conceptsFor this week’s Social Media Spotlight, we are pleased to introduceAnthony’s Coal Fired Pizza. New York native Anthony Bruno moved to South Florida more than 25 years ago with his father to start Anthony’s Runway 84, now a Fort Lauderdale icon. Unable to find the great pizza he remembered, Anthony decided to introduce South Floridians to the old-world art of coal-fired cooking and opened the first Anthony’s Coal Fired Pizza in 2002. The concept caught on like wildfire.

Known for its high energy atmosphere and simple menu, Anthony’s Coal Fired Pizza uses 800-degree coal burning ovens to create a “well done” taste. Signature menu items include specialty pizza made with the freshest, top-quality ingredients, coal-oven-roasted chicken wings topped with grilled onions and Italian-style salad. Anthony’s Coal Fired Pizza’s food and service have continually been ranked “very good to excellent” by Zagat Survey, the distinguished dining and entertainment guide.

Anthony’s Coal Fired Pizza has 20 locations throughout Florida, as well as 9 locations throughout the Northeast (DE, PA, NJ, NY), including White Plains. Expansion plans include additional locations in the Northeast and South Tampa, FL.We had the pleasure of speaking with Toby Srebnik, the Director of Social Media, and here’s what he had to say about their social media marketing strategy.

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How to Design Your Social Monitoring Plan

progressive media concepts, social media marketing, social media managementMeasuring and recording the analytics of your social media sites is important in providing insights to your overall campaign. Social monitoring goes beyond those numbers inputted for your data records. Measuring is when you use analytical platforms to measure your social progress. Social media monitoring is using a tool to crawl the web and find online users who are mentioning your brand, your products, or your competitors, and then engaging with them.

If you have all of your analytics set up, wonderful! But it’s time to take your social media game up a notch with a monitoring tool. But before we get to speaking about which tools are best for your business, (yes, there are free ones), let’s try to help set up your social monitoring plan.

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How to Get More People “Talking” About Your Brand on Facebook

If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking about or interacting with your brand. This feature will be useful for tracking data and the success or failure of a promotion or event. Clearly the more people you have “talking about” your brand, the more engagement your Facebook page is seeing, which, in any social media campaign, is a GOOD thing. But what does “talking about you” mean?

Fans are considered to be talking when they carry out the following actions:

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The Profile of the Social Consumer and How to Interact With Them

social media marketing, social media management, progressive media conceptsLet’s face it; social media has changed the way businesses have to interact with their customers. What used to be a one-way, company-centric selling process has become a customer-driven procedure. Social media has revolutionized the way consumers go about buying their products and services. If your business doesn’t understand the new-age purchasing behavior of your consumers, you are sure to be left in the dust.

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Why You Need a LinkedIn Company Page: New Status Updates

progressive media concepts, social media marketing, social media managementIf you are a business professional who is not currently using LinkedIn, it’s time to create an account. This social media powerhouse currently has 120 million members worldwide, which includes executives from every 500 Fortune Company.  LinkedIn is a great tool to connect and build relationships with business professionals inside and outside of your industry. Once you begin using LinkedIn as a networking tool, you can expect to see an increase in productivity and success for your company.

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How to Get Your Brand Ready for Social Media Marketing

Gearing up for social media.Social media has become a main stream way for companies and brands alike to connect with their following. Going further than just engaging their consumer, brands now have several more outlets to market and promote their product and service. What some brands are having trouble with is how to properly get started with social media.

I am particularly aiming this blog towards the small to medium sized businesses. Companies like Coca-Cola, Pepsi, Snickers, and any other name brand company have the funds at their disposal to do whatever they like; they can create a campaign, then completely overhaul it 5 times over if they please. I am dedicating this post to the companies that are up and coming, who are looking to jump on the social media bandwagon and would like to hit the ground running. There is still a large population of companies and businesses that have not yet adopted social media. So how do you get your company geared up for a social media strategy? Continue reading...

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Social Media Spotlight: 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point

2nd Marine Aircraft Wing and Marine Corps Air Station Cherry PointFor this week’s Social Media Spotlight we are throwing in a curveball. We are steering away from the normal businesses we have had in the past to bring you an organization that is helping to protect the land and freedom we hold dearly. We are proud to welcome the 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point as our feature for this week’s installment. Many people still may not know that the military has gotten on board the social media bandwagon, and rightfully so! We had the pleasure to speak with Staff Sgt. Roman Yurek, social media chief for the 2nd MAW/MCAS Cherry Point. We asked him about their social media initiatives and here is what he had to say:

What social media platforms do you currently use?  Continue reading...

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