Wordpress: Is This The Alternative Your Company Needs?
It is no surprise that cutting costs can be a necessity to keep your company afloat, especially for small and medium size businesses that feel the impact of an economic crisis. One major expense that most companies incur early on is the creation of a website. Depending on your budget and web designer, it can range from several hundred dollars to a few thousand. So what are you to do if you fell behind and have yet to have a website created for your brand? One alternative to a pricey website developer would be WordPress, a blogging platform that is excellent for customization.
You’re probably thinking, a blogging platform? It may have little or no customizable features and it’s free, so it may look tacky and not give off the vibe that your company is going for. Wrong. WordPress is fully customizable, and if what you want is a fully functioning, multi-page website, it could cost you under $100.
True Life: HTML and Website Design
So Friday has finally arrived, and this week has been a hectic one, with much more work to be done. The focus recently, other than managing our client’s accounts with the highest regard for success in mind, is the construction of our soon to be completed website. Now for anyone who has undertaken the project of creating a website, kudos my friend, we respect you. Most companies will hire web-savvy developers to create a site that fits the needs of a company or even individual, but who has that kind of money in today’s economy? Being in the social media industry, it would be bad for business to not do it ourselves. So what better way to prove our dominance in this industry, then to take a concept and get the job done ourselves?
HTML, CSS, JAVA, XML, FLASH… just to name a few of the ongoing list of coding languages needed to create a sufficient and well-suited website are the equivalent of reading a Chinese newspaper. Now I will not sit here and preach that I am above average on my ability to understand and write coding for a site, but I will say, aside from the stress and thought of smashing laptops on an hourly basis, I am having a ton of fun.
Stepping Up Your Facebook Game with FBML
For argument’s sake, it’s safe to assume that anyone browsing blogs is actively using Facebook as a primary social media outlet. But most users may not know the complexity of Facebook from a design standpoint. For personal use, we all have basic layouts, and we fill out the information asked of us, or what we want to divulge. We then go on our merry way, connecting with friends and other acquaintances.
Facebook seems to lack the customizability of websites and blogs, so many company pages end up being mediocre and just plain boring. It’s almost like viewing a friend’s page, but for a business.
The average Joe may simply conform to Facebook’s basic profile template and accept it as a social media powerhouse. But what about the companies and businesses that want the ability to customize their pages to entice followers, increase brand loyalty, and increase consumer purchases? Is there light at the end of this tunnel?
The answer is yes, but one must practice patience and be willing to put in time and effort with Facebook’s coding system, FBML.
The Beauty of Blogging
While creating and building Progressive Media Concepts’ blog sites, our team came across the differences, unique functions, and importance of WordPress, Tumblr, and Blogger. First off, each blog offers a variety of themes that are designed for use on their specific site. As a blogger, you have the option to choose from an array of free templates, or pay a one-time fee for a theme that is not as widely used in Blogland. The themes provided by WordPress and Tumblr are formatted in such a way that there is little room for layout customization. Blogger has a smaller selection of themes, but allows its users to rearrange and add page elements. You are capable of placing gadgets anywhere you want with Blogger, which helps to de-clutter the page and give it a more symmetrical look.