Mobile Marketing: The Next Phase of Social Media Marketing
Can you remember a time when your phone only made phone calls? You carried around a Motorola flip phone with a bulky battery and could only change the color of the battery cover? Around this time, America Online ruled the Internet, and online marketing was in its infancy. Fast forward to now. Can you think of a website that doesn’t have a single advertisement? The paradigm shift of how marketers reach the consumer has changed how we interact with businesses themselves.
The spawn of social sites like MySpace and Facebook have allowed millions of people to connect via a single website. Social media marketing has changed how marketers promote products and services to the end consumer.
Are the Newest Facebook Features Imitating Google+?
Being the king of the castle may be a great position to hold, but you may lose sight of why you’re king. You’re loved by just about everyone; even those who hate you pretend to like you. But what do you do if a prince in another castle starts to build their kingdom better than yours? Copy their ideas of course!
It seems Google+ is doing things right, causing another twist in the Google+ vs. Facebook debate. So much so, that Facebook is adopting their competitor’s ideas and features.
Social Media Spotlight: FIX Solutions GmbH
On this week’s Social Media Spotlight, we are proud to introduce a company based in Frankfurt, Germany that is a leading technology provider of FIX (Financial Information eXchange) software. FIX Solutions GmbH ensures that your financial trading environment among the DACH+ markets is transparent, ultra-fast and highly efficient. We had the pleasure of speaking with Nick Nickitas about how FIX Solutions GmbH is utilizing social media, and here is what he had to say:
Can Facebook Apps Steal the Spotlight from LinkedIn?
Social media isn’t just a fad, but an entirely different way of marketing your brand to your consumer. For many business professionals, LinkedIn has been the primary social networking site used to connect with other industry professionals. LinkedIn has given people the ability to personally network with job recruiters, brands, and executives to form real connections. LinkedIn has taken business relationships online, allowing more engagement and the ability to stay connected at all times.
Facebook Timeline: Just a Bump in the Road for Marketers
With that being said, there has been some discussion about how this will change a marketer’s approach for their Facebook strategy. We have all become accustomed to using apps, landing pages, promotions and like-gating as a way to entice page viewers into Liking a Facebook page, but like all good things, they must come to an end.
F-Commerce and the Future of Facebook Storefronts
By F-commerce, we are not talking about cursing the practice of buying and selling, but instead talking about Facebook commerce; the act of buying and selling on Facebook. Not long ago Facebook provided brands and companies with the option to sell their products on Facebook via a storefront app. At first, this seemed like a must have opportunity for any company selling a product. At the time, this was revolutionary! You’re telling me I can buy clothes from my favorite brands, online, all while I’m bragging to my Facebook friends about what I am buying? Get out of town!
Social Media Spotlight: Jahmar Amani Photography
For this week’s Social Media Spotlight, we are happy to present a company that enjoys putting others in the spotlight as much as we do, Jahmar Amani Photography. This full-service, one stop photography company based out of Miami, FL, takes the pain and hassle out of getting your magazine-worthy picture taken. Don’t worry about a stylist, make-up artist or wardrobe because Jahmar Amani Photography will supply the best of the best for you. We had the pleasure of speaking with Jahmar Bailey, Founder and CEO of the company, about their social media campaign. Here is what he had to say:
Meetup.com for Business Networking
Are you looking to network with like-minded people or market your business to other individuals and business owners in your area? Meetup.com may be the solution you are looking for. With over 7.5 million users, Meetup.com is a great place to meet people within any given industry. The great part about this social network is that it allows you to interact with community members online and then go meet them in the real world! Meetup.com combines the ease of social networking with the ability to join groups of people with common interests. Within these groups, people host events where you can meet community members!
Why Hootsuite is a Must Have Social Management Platform
Updating and staying consistent on social media networks can become time consuming, even if you have an editorial calendar mapped out. To properly use social media to grow and maintain a fan base, you usually need to post content that is engaging, interesting and useful. But who has time to run a business, research content and post them at specific times throughout the day? Not many. Outsourcing your social media is a great way to increase your social presence while being able to focus on your business’s bottom line. If outsourcing or hiring an in-house social media manager isn’t in the budget, using a 3rd party tool like Hootsuite can be very beneficial. Hootsuite will give you the ability to manage your social media networks all from one central hub. You can post to multiple accounts over multiple platforms all at the same time! Scheduling content to be posted throughout the week will make your content strategy easy and less time consuming. Let’s look at some of the features that Hootsuite has to offer.
How Brands and Teams Use Social Media for the Super Bowl
The last time the New York Giants and the New England Patriots met at the Super Bowl, Facebook had under 100 million users, Twitter wasn’t cool and Google+ didn’t exist; not even as a thought. This weekend and over the past 2 weeks, however, the marketing for this epic sports showdown has and will change dramatically. Can you remember the days when you had to read a newspaper or watch ESPN or even the NEWS to find out sports scores? How about the time you missed the most hilarious Super Bowl commercial, and had to wait days to see it replayed on TV? Those days are over, and thank goodness for that!