The New Google Search Plus and Twitter’s Response
If you haven’t already noticed, Google has implemented their new “search” tool, Search Plus. The new Google Search Engine now incorporates Google+ brand pages as well as personal pages into your SERP (search engine results page). This merge has been foreseen since Google+ was brought into beta testing, but never verified as truth. If you read our blog, Why Your Business Should Have a Google+ Page,then you should already know the benefits of Google+. The newest Google update will only increases your company SEO. But if you’re a company like Twitter, you may be a bit angry.
Hiring an SEO Expert for Keywords vs. a Social Media Manager for Content
Many businesses believe that the key to driving traffic to their company’s website is to spend thousands of dollars on an SEO expert. While having the proper coding and keywords for search engine optimization helps, it is not the only way to increase traffic to a website. Before you decide how much of your budget should be allocated to SEO, read this blog first.
Google Farmer Update Affects Search Engine Results Page
We have all been the victim of it, searching something in Google and the first 3 results are either a page only filled with ads, or an article with a kindergarten reading level. It’s a shame that in the past, companies and writers have been outranked, not because their content wasn’t superior, but merely due to lack of website size compared to these “farms.” The algorithm update implemented by Google, dubbed the “Farmer Update,” has finally put an end to being out-ranked by garbage.