How to Make an Effective Custom Facebook Landing Page
What’s the first thing that new visitors to your Facebook brand page see when they stop by? Your landing page, of course! In order to make this page the most effective it can be, it not only needs to be visually appealing, but also must give the Facebook user reasons to want to like your page. Keep reading for some suggestions on how to make your landing page valuable.
1. Design. You want to make sure that when visitors come to your Facebook page, the design of the welcome tab catches their attention. Use custom graphics that pertain to your brand, such as logos, pictures of products, or photos that depict your services. Provide a brief summary on your company and what it offers, all while using consistent brand colors and text.
2. Include incentives. When someone comes to your Facebook page, let him or her know about the special offers and unique content they will receive once they like it. The landing page is an excellent place to showcase this information. On the Progressive Media Concepts’ Facebook page, you can see that we offer a free web evaluation after a person likes our page. Once someone likes us, a new landing page pops up that gives the visitor an opportunity to get feedback on their Internet presence from our company. Small offerings such as coupons and free consultations are a great way to increase your fanbase!
3. Create new landing tabs for different purposes. When your brand is running a promotion, giveaway or is having a big holiday sale, make sure you change your landing page to let potential fans know! Many contests and giveaways are hosted on Facebook pages, so it’s vital that you change the welcome tab to showcase the rules and the prizes. The more engaging you make your landing page, the more likely people will become your Facebook fans.
4. Keep them relevant! Let’s face it; graphics and designs can become outdated. If you have recently changed a company logo or have new and improved products, your landing page needs to keep up with the latest modifications! Contests, promotions and giveaways all have an expiration date, so make sure you delete the tab when they’re over. Be aware of the time sensitivity of your landing page’s content.
For some really awesome examples of customized landing pages, check out this article. If you need help building and designing a Facebook landing page for your business, do not hesitate to contact Progressive Media Concepts!
5 Things You’re Doing Wrong with Social Media Marketing
Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.
The Top 10 Progressive Media Concepts Blogs of 2011
This weekend will mark the end of 2011 and the beginning of 2012! We hope everyone had a great year and has big plans for 2012, as it is best to start the New Year off on the right foot! For those of you who have been following our work since the beginning, or even just recently started reading, we thank you and would like to recap our top 10 blogs of 2011 that were made possible by your views!
What’s New in Social Media this Black Friday? The Retail Social Juice Index
Media Logic, a leading social marketing provider, has just launched a platform that may greatly influence brand’s initiatives on social networks. The Retail Social Juice Index gives large retailers the ability to see who is doing well with their social efforts and who is falling behind. What does that mean for this Black Friday? Top retailers will be able to see where they stand in comparison to each other and learn if their brand is on the move during the biggest shopping day of the year.
4 Ways to Create Facebook Posts Your Fans Will “Like”
One of the most frequent problems that we see marketers dealing with on their brand’s Facebook page is a lack of engagement. Small to medium sized businesses usually do not have as many fans as a company like Starburst, but they can still capture a large fan base. So what happens when you have a decent number of fans, but none of them are interacting with your Facebook page? It’s time to rethink your Facebook posts! Here are 4 ways in which you can spark engagement through your Facebook content.
Social Media Spotlight: Shoreline Painting Contractors
For today’s Social Media Spotlight, we are proud to introduce a company that prides itself on its work. Shoreline Painting Contractors is a full-service, year-round residential and commercial painting business comprised of professionals known for their attention to detail. Whether you have a small job or large job, Shoreline Painting can get it done. Shoreline Painting services lower Fairfield County, Westchester County and New York City. We had the pleasure of speaking with the Director of Sales at Shoreline Painting, Chris Polidoro, about their social media campaign. Here is what Chris had to say:
What social media platforms do you currently use?
What value, if any, does social media provide to your business?
C: We at Shoreline have received great value from all of our social media sites; we are able to mainstream live photos and videos of work in progress and finished work! It keeps our customers and potential customers updated on what is going on with our daily operations.
Which social media platform works best for your business?
C: Facebook seems to work best for our business, with YouTube coming in as a close second. We are using Twitter more now, as it seems to be picking up more for business-to-business and commercial jobs.
How has social media impacted your business in terms of ROI and sales?
C: Social media has definitely impacted sales and the overall customer experience. We offer specials on all social media networks, which seem to get the most drawbacks and produce estimates, which in turn has boosted our gross sales.
Do you have any advice for companies who are on the fence about social media?
C: We feel that in this day and age, there is no reason to be on the fence! If you want to grow your business with minimal cost, social media is the most effective way to produce results powerfully. The main idea is to keep whatever social media you are using updated on a daily/weekly basis.
Is there any social media strategy that you would like to improve or do differently?
C: Yes! We have implemented daily updates into our office manager’s position and job description. We do not want to lose a day where we are not posting and producing powerful results on all of our social media sites!
It is great to see how the contracting industry is getting involved in social media. Businesses like Shoreline Painting can create great exposure, not only by connecting with current and potential clients, but also by showcasing their work to anyone who visits their sites. It was a pleasure speaking with Chris about their social media campaign, and we look forward to seeing their business grow via social media networks. To find out more about Shoreline Painting and where they service, visit their website here.
Social Media Spotlight: Charlie Scott Design
This week on the Social Media Spotlight, we are pleased to introduce a company that prides itself on perfection, not only for their clients, but for their own business. Charlie Scott Design is a company that utilizes cutting edge technologies to provide their clientele with creative branding. We had the pleasure of speaking with the CEO of Charlie Scott Design, Charlie Scott himself, about their social media strategies. Here is what he had to say:
What social media platforms do you currently use?
How to Get Your Brand Ready for Social Media Marketing
Social media has become a main stream way for companies and brands alike to connect with their following. Going further than just engaging their consumer, brands now have several more outlets to market and promote their product and service. What some brands are having trouble with is how to properly get started with social media.
I am particularly aiming this blog towards the small to medium sized businesses. Companies like Coca-Cola, Pepsi, Snickers, and any other name brand company have the funds at their disposal to do whatever they like; they can create a campaign, then completely overhaul it 5 times over if they please. I am dedicating this post to the companies that are up and coming, who are looking to jump on the social media bandwagon and would like to hit the ground running. There is still a large population of companies and businesses that have not yet adopted social media. So how do you get your company geared up for a social media strategy?
Social Media Spotlight: 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point
For this week’s Social Media Spotlight we are throwing in a curveball. We are steering away from the normal businesses we have had in the past to bring you an organization that is helping to protect the land and freedom we hold dearly. We are proud to welcome the 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point as our feature for this week’s installment. Many people still may not know that the military has gotten on board the social media bandwagon, and rightfully so! We had the pleasure to speak with Staff Sgt. Roman Yurek, social media chief for the 2nd MAW/MCAS Cherry Point. We asked him about their social media initiatives and here is what he had to say:
What social media platforms do you currently use?
The Benefits of Outsourcing Your Social Media Marketing
There is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.
Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives. So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.