Social Media Spotlight: Shoreline Painting Contractors
For today’s Social Media Spotlight, we are proud to introduce a company that prides itself on its work. Shoreline Painting Contractors is a full-service, year-round residential and commercial painting business comprised of professionals known for their attention to detail. Whether you have a small job or large job, Shoreline Painting can get it done. Shoreline Painting services lower Fairfield County, Westchester County and New York City. We had the pleasure of speaking with the Director of Sales at Shoreline Painting, Chris Polidoro, about their social media campaign. Here is what Chris had to say:
What social media platforms do you currently use?
What value, if any, does social media provide to your business?
C: We at Shoreline have received great value from all of our social media sites; we are able to mainstream live photos and videos of work in progress and finished work! It keeps our customers and potential customers updated on what is going on with our daily operations.
Which social media platform works best for your business?
C: Facebook seems to work best for our business, with YouTube coming in as a close second. We are using Twitter more now, as it seems to be picking up more for business-to-business and commercial jobs.
How has social media impacted your business in terms of ROI and sales?
C: Social media has definitely impacted sales and the overall customer experience. We offer specials on all social media networks, which seem to get the most drawbacks and produce estimates, which in turn has boosted our gross sales.
Do you have any advice for companies who are on the fence about social media?
C: We feel that in this day and age, there is no reason to be on the fence! If you want to grow your business with minimal cost, social media is the most effective way to produce results powerfully. The main idea is to keep whatever social media you are using updated on a daily/weekly basis.
Is there any social media strategy that you would like to improve or do differently?
C: Yes! We have implemented daily updates into our office manager’s position and job description. We do not want to lose a day where we are not posting and producing powerful results on all of our social media sites!
It is great to see how the contracting industry is getting involved in social media. Businesses like Shoreline Painting can create great exposure, not only by connecting with current and potential clients, but also by showcasing their work to anyone who visits their sites. It was a pleasure speaking with Chris about their social media campaign, and we look forward to seeing their business grow via social media networks. To find out more about Shoreline Painting and where they service, visit their website here.
How Social Shopping is Evolving on Facebook
How To Reach Mommy Bloggers
Using a blog as a part of your social media campaign is a great way to supply important news, information and advice to your target market. Blogs, unlike other social networks, give you the ability to have a greater reach within an online community because there are no character restraints. There is no limit on your press releases and articles about new products.
Twitter Update Leaked
In the world of social media, updates are a common occurrence. I mean, how can anything stay relevant and popular if it is stagnant in development and design? People today are attracted to what is popular; it’s what some would call the “Jones Effect.” Every heard of the Jones’s? Another way it is said is, “keeping up with the Jones’s.” If your neighbor down the street just bought a new car, you will think about buying one yourself, or even go out and do it. If you see your neighbor just put in a pool, chances are, you may wish you had one yourself, or even sign the contract to have one put in. The Jones Effect is, in other words, keeping up with the tide, staying relevant and modern without being left in the past. I know, a bit of a rant that may seem off topic, but look at social media today. Every social network is constantly updating its features, either mimicking already working functions or creating new and exciting features for their users. They are keeping up with the Jones’s.
Social Media Spotlight: Good Breeze Kiteboarding
On this week’s Social Media Spotlight, things get a little wet with an extreme sport: kiteboarding. An explanation to what kiteboarding is, well, it’s a form of sailing that takes bits and pieces from multiple sports and combines them. Kiteboarding can be done on water, land or snow! The hardest part of kiteboarding, I can presume, is managing to stay balanced while keeping the kite in the air to pull you forward. Interested in kiteboarding but not sure where to start? A good place would be Good Breeze Kiteboarding in Cocoa Beach, FL. The best way to learn is to take lessons, and when teamed up with world renowned Ron Jon Surf School, you can’t go wrong. We had the pleasure to speak with Billy Bosch, owner, operator and instructor at Good Breeze Kiteboarding. Here is what he had to say about their social media…
The Social Media Effect
Once upon a time, the only way to show support for anything was by showing up to an event and showing it in person. Nowadays you can do it in fewer than 140 characters, and in as little as 20 seconds. This isn’t to say that people don’t show up to events, because they do. The only difference is, in today’s society, more people are showing support for causes and events because of their ability to do it from home. Aside from people being lazy or stuck at work, often times the events take place far from where they reside. For instance, when Japan was hit by a Tsunami, people from all continents were showing support on Facebook and Twitter hoping for the best. Yeah, it might be just words, but when the world can unite to show support for a country hit by a huge disaster it makes you wonder, why did we have 2 World Wars?
Social Media Responsibility and Accountability
If you belong to a social media network and are currently employed, then there is no denying that at some point you have logged on to check or post an update. Whether you are viewing social media sites using your mobile phone or your computer, staying connected has never been easier. The accessibility of our personal social sites may be a godsend for some, it can also lead to the end of something great - your job.
More and more stories are hitting the web about people being fired or asked to leave a job because of content posted on their social media profiles. Whether it is Facebook, Twitter, LinkedIn, YouTube or a blog site one writes in their free time, the Internet is a global tool. With the proper knowledge of search engines and enough time, you can find almost anything you set out to, including employee profile pages or comments. This new uproar is no surprise; more and more businesses are joining in on the social media bandwagon to better their brand’s image and name.
A Social Media Bubble?
Just like when anything has a rise in popularity, those sticking to their guns on the sidelines always have to raise controversy. So now that social media is the newest and hottest form of marketing and advertising, that must mean there is a bubble? A social media bubble you say? Like the dot-com bubble, right? Wrong. I mean, everyone is entitled to their own opinions on the validity or effectiveness of using social media. Most common arguments claim you can’t measure ROI, or that social media relationships are fake, or whatever people will say to negate the power of social media. The arguments are a dime a dozen and rarely backed with any good juicy information. I also read an article about this “social media bubble” on the Harvard Business Review, stating social media is creating artificial connections. This article is to those skeptics who see no true value in social media and or claim there is a “bubble” inflating…
Now I am not trying to call out this one article in particular, it is very well written with great points. The writer may just lack further insight into social media as a whole, as most of his arguments are based on opinion.
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Let’s face it, if you work in a company that employs over 10 people, the office can get a bit hectic. Whether you are working on a multi-million dollar project, or just wanting to update your address in the yellow pages, communication can sometimes break down and nothing gets done. A partial attribute to this, let’s call it lack of focus, may very well be the availability of social media. It is natural to become friends with coworkers and talk about weekend plans or even ideas for happy hour, but when it hinders business performance, it can also harm your career.