Social Media Spotlight: Parker Detchon
In the past, our Social Media Spotlight series has shown how companies use social media to market to their consumers in a more efficient way, but what happens when a freelancer needs to pay the bills? This week we are proud to introduce Parker Detchon, a freelance digital filmmaker based in Venice, California. Parker, who for the last 4 years has worked with various clients from VH1, MTV, National Lampoon, Break Media and The Ski Channel to individual clients, like aspiring actors and directors. Parker is, well let’s face it, he is a one man band. His skill set allows him to not only write a script and edit the final product, but also direct the actors and shoot the video. He is what Hollywood would call a “preditor,” a producer, director, and editor. Parker also understands that his work includes not only figuring out the clients’ wants, but what they need. Here’s what Parker had to say:
What social media platforms do you currently use?
Social Media Spotlight: Olejo Stores
For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to cater to specialty shopping categories online. Olejo Stores operates specialty home and house ware websites include LatexMattress.com, USBeds.com, MemoryFoammMattress.com, and AirBeds.com. Each site caters to a specialty “boutique” product that can be purchased on the site. Olejo Stores currently has 25 stores under its umbrella, and is expanding rapidly into new product categories, which will debut in the coming months. Let’s find out what has worked for Olejo Stores in terms of social media, and what hasn’t. The Marketing Director at Olejo Stores gives us an inside look at their strategy…
Social Media Helps Broadcast the Royal Wedding to Millions
If you aren’t aware by now that Prince William and Kate Middleton got married earlier today, they did in fact tie the knot. Those lucky enough to be present at the wedding across the pond in London, had maybe a once in a lifetime opportunity to see a children’s fairytale play out in reality. For the rest of us, we had ample amounts of press coverage to experience this tale vicariously through the newlyweds. The advances in technology as well as social networking sites have provided the Royal Family with enough platforms to follow the wedding no matter where on the planet you reside.
The Beauty of Blogging
While creating and building Progressive Media Concepts’ blog sites, our team came across the differences, unique functions, and importance of WordPress, Tumblr, and Blogger. First off, each blog offers a variety of themes that are designed for use on their specific site. As a blogger, you have the option to choose from an array of free templates, or pay a one-time fee for a theme that is not as widely used in Blogland. The themes provided by WordPress and Tumblr are formatted in such a way that there is little room for layout customization. Blogger has a smaller selection of themes, but allows its users to rearrange and add page elements. You are capable of placing gadgets anywhere you want with Blogger, which helps to de-clutter the page and give it a more symmetrical look.