How Brands and Teams Use Social Media for the Super Bowl
The last time the New York Giants and the New England Patriots met at the Super Bowl, Facebook had under 100 million users, Twitter wasn’t cool and Google+ didn’t exist; not even as a thought. This weekend and over the past 2 weeks, however, the marketing for this epic sports showdown has and will change dramatically. Can you remember the days when you had to read a newspaper or watch ESPN or even the NEWS to find out sports scores? How about the time you missed the most hilarious Super Bowl commercial, and had to wait days to see it replayed on TV? Those days are over, and thank goodness for that!
5 Reasons You Need Social Media Marketing in 2012
What’s a better way to start off the New Year than making your brand active in the social world? If you are a business owner or work in marketing and your company still isn’t on Facebook or Twitter, now is the time to get on! If your brand is already on Facebook and Twitter, it’s time to expand your horizons to blogs and YouTube. Here are the top 5 reasons you need social media marketing in 2012:
Social Media Spotlight: NY Home Solutions
Excited for this week’s Social Media Spotlight? We’re happy to introduce NY Home Solutions to you! NY Home Solutions is a real estate investment company that specializes in the purchase and rehabilitation of distressed homes in the Greater Buffalo Region. The services offered by NYHS provide legitimate alternatives to homeowners troubled by legal, family, or financial burdens. They work directly with homeowners who are looking to sell their home and relieve the burden of a stressful situation.
NY Home Solutions prides itself on its ability to create a “Win-Win-Win” solution for all parties involved. With their ability to accommodate all situations, they are able to alleviate the burden of an unwanted home. After the complete rehabilitation of the home, they create an opportunity for a new family or individual to purchase the home at a fair market price. This helps to revitalize the region! We were able to speak with Nick Baldo about the company’s social media marketing strategy, and here’s what he had to say:
How to Create Social Media Call to Actions
There is always a motive for every company tweet, Facebook post or blog article. Whether it be sending your followers to a specific website or having them become a fan on Facebook, a business’s social media posts serve a purpose. Have you been studying your analytics and noticing that you aren’t getting as many click-throughs or impressions that you were aiming for? It may be time to look at your social media call to actions.
Customer Service: Make a Video
Since the dawn of time, customer service has always needed improvement. If you’re not on hold, you’re busy being transferred from person to person or listening to automated recordings. When the age of the Internet came about, you were probably staring at a Frequently Asked Questions page. When the FAQ was no help, you had to resort to email, phone or a manual search for someone with a similar issue. The problem is, no matter which way you choose to seek help, you are either stuck listening to someone try to explain a solution or get drowsy reading an article about troubleshooting. In either case, there is an easy solution for both the company and the customer: video content.
There is always going to be a common problem with every product. Sometimes the problem extends to the instruction manual not being comprehensive enough, causing a large percentage of customers to have trouble getting the product to function initially. Sometimes it may be a simple jam or a hidden switch not in the “on” position. Whatever the case may be, videos can offer not only great help, but they can alleviate a company from receiving an overwhelming amount of customer inquiries.
The first step in deciding which FAQs to use is to compile a list of the most commonly asked questions or issues. Then begin creating content with answers or solutions to these inquiries by incorporating the product into the video. Instead of explaining how to fix something, show them. A person will feel much more confident in completing a task themselves if they can visually see how to assemble or fix the product. As a company, it’s almost certain that you have the product on hand to use in a how-to video.
The cost of such a method can be minimal compared to alternative methods. YouTube is free, most computers are equipped with a webcam, and finding an employee with extensive knowledge of your product should not be an issue. All that is left is to have this employee spend a few hours recording video content fixing or explain common complaints. The video can be edited, and text can be inserted into the video for possible explanation of words, directions, etc.
The video below is a great example of how the company Douglas Vacuum uses videos for customer service issues. It was created in response to recognizing that the phrase “vacuum won’t start” was being searched in YouTube.
This is a perfect example of a common complaint being solved using video. Doug did a great job of first troubleshooting commonly overlooked issues with the vacuum, and then pointed out a switch many of you may not be aware of. It turns out that the problem most customers were having was due to a switch that is hard to see and reach. However, some people may have had a clogged pipe. In any event, Doug walked us through all the possible causes of the vacuum not starting.
If you have ever been stuck doing your own garden work like mowing the lawn, you know how frustrating it can be when your mower doesn’t work properly. Troubleshooting can be tiresome, and having a technical support representative try to explain possible causes and solutions can get confusing. Instead of deeming the lawn mower broken, a helpful video may just do the trick. This video was done by eSparesVideo. It was the first video to be listed when typing “lawnmower won’t start” in YouTube.
These videos were not created by the actual manufacturers of the products, as the Kirby vacuum is a product sold at the Douglas Vacuum retail stores, and eSpares repairs lawnmowers but does not sell them. Nevertheless, they offer great insight into how to troubleshoot a product or fix an issue yourself. These are examples of how a company or product manufacturer can utilize video to provide help and customer support to those who need it without tying up phone lines.
This method of customer service is two-fold. First, your customers will have easy access to solutions for common issues with your product, which then can be shared easily across their personal networks. Second, your SEO will increase because video is the preferred type of content to be posted by search engines.
Something to consider when creating your videos: Make sure your videos will not cause the customer to void any product warranty. Videos should attempt to troubleshoot or fix common issues, while avoiding having to return the product for replacement or repair. Advise your customers that if the product issue remains after using the suggested troubleshooting advice in the video, a repair or replacement may be needed.
How to Manage Your Social Media Comments
If your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.
Social Media Spotlight: Get-A-Game
This Wednesday, we are happy to inform our readers on how app developers can build awareness for their new product by using social media marketing. Get-A-Game is a free app that connects people looking for pickup games and sport play. Whether it’s basketball in Brooklyn, soccer in Salem, or wiffle ball in White Plains, the mobile app gives you all the tools you need to live an active lifestyle. We had the pleasure of speaking with Dan Tashman about the new app, and here’s what he had to say…
Social Media Spotlight: Shoreline Painting Contractors
For today’s Social Media Spotlight, we are proud to introduce a company that prides itself on its work. Shoreline Painting Contractors is a full-service, year-round residential and commercial painting business comprised of professionals known for their attention to detail. Whether you have a small job or large job, Shoreline Painting can get it done. Shoreline Painting services lower Fairfield County, Westchester County and New York City. We had the pleasure of speaking with the Director of Sales at Shoreline Painting, Chris Polidoro, about their social media campaign. Here is what Chris had to say:
What social media platforms do you currently use?
What value, if any, does social media provide to your business?
C: We at Shoreline have received great value from all of our social media sites; we are able to mainstream live photos and videos of work in progress and finished work! It keeps our customers and potential customers updated on what is going on with our daily operations.
Which social media platform works best for your business?
C: Facebook seems to work best for our business, with YouTube coming in as a close second. We are using Twitter more now, as it seems to be picking up more for business-to-business and commercial jobs.
How has social media impacted your business in terms of ROI and sales?
C: Social media has definitely impacted sales and the overall customer experience. We offer specials on all social media networks, which seem to get the most drawbacks and produce estimates, which in turn has boosted our gross sales.
Do you have any advice for companies who are on the fence about social media?
C: We feel that in this day and age, there is no reason to be on the fence! If you want to grow your business with minimal cost, social media is the most effective way to produce results powerfully. The main idea is to keep whatever social media you are using updated on a daily/weekly basis.
Is there any social media strategy that you would like to improve or do differently?
C: Yes! We have implemented daily updates into our office manager’s position and job description. We do not want to lose a day where we are not posting and producing powerful results on all of our social media sites!
It is great to see how the contracting industry is getting involved in social media. Businesses like Shoreline Painting can create great exposure, not only by connecting with current and potential clients, but also by showcasing their work to anyone who visits their sites. It was a pleasure speaking with Chris about their social media campaign, and we look forward to seeing their business grow via social media networks. To find out more about Shoreline Painting and where they service, visit their website here.
Social Media Spotlight: 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point
For this week’s Social Media Spotlight we are throwing in a curveball. We are steering away from the normal businesses we have had in the past to bring you an organization that is helping to protect the land and freedom we hold dearly. We are proud to welcome the 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point as our feature for this week’s installment. Many people still may not know that the military has gotten on board the social media bandwagon, and rightfully so! We had the pleasure to speak with Staff Sgt. Roman Yurek, social media chief for the 2nd MAW/MCAS Cherry Point. We asked him about their social media initiatives and here is what he had to say:
What social media platforms do you currently use?
The Benefits of Outsourcing Your Social Media Marketing
There is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.
Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives. So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.