How to Recycle Old Blog Posts
No blog post that you write should ever be looked at as a waste of time or become lost within your site. If you’re anything like PMC and blog on a daily basis, it may seem easy for the lifespan of your posts to be short. Once a blog is published, you usually notice a spike in views of that post, and they typically dwindle down as time goes on. Fortunately, there are some techniques that you can use in order to keep views and shares of an old blog post alive!
5 Things You’re Doing Wrong with Social Media Marketing
Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.
Hiring an SEO Expert for Keywords vs. a Social Media Manager for Content
Many businesses believe that the key to driving traffic to their company’s website is to spend thousands of dollars on an SEO expert. While having the proper coding and keywords for search engine optimization helps, it is not the only way to increase traffic to a website. Before you decide how much of your budget should be allocated to SEO, read this blog first.
How to Manage Your Social Media Comments
If your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.
Social Media Spotlight: Get-A-Game
This Wednesday, we are happy to inform our readers on how app developers can build awareness for their new product by using social media marketing. Get-A-Game is a free app that connects people looking for pickup games and sport play. Whether it’s basketball in Brooklyn, soccer in Salem, or wiffle ball in White Plains, the mobile app gives you all the tools you need to live an active lifestyle. We had the pleasure of speaking with Dan Tashman about the new app, and here’s what he had to say…
The Profile of the Social Consumer and How to Interact With Them
Let’s face it; social media has changed the way businesses have to interact with their customers. What used to be a one-way, company-centric selling process has become a customer-driven procedure. Social media has revolutionized the way consumers go about buying their products and services. If your business doesn’t understand the new-age purchasing behavior of your consumers, you are sure to be left in the dust.
Why You Need a LinkedIn Company Page: New Status Updates
If you are a business professional who is not currently using LinkedIn, it’s time to create an account. This social media powerhouse currently has 120 million members worldwide, which includes executives from every 500 Fortune Company. LinkedIn is a great tool to connect and build relationships with business professionals inside and outside of your industry. Once you begin using LinkedIn as a networking tool, you can expect to see an increase in productivity and success for your company.
What the New Facebook Features Mean for Your Business Page
The newest changes made to Facebook have been getting a lot of mixed reviews from users everywhere. Facebook aims to engage its users with new features such as the ticker and the selected top stories depending on their “interests.” While the ticker shows users every move made by any of their friends throughout their network, the updated newsfeed pulls stories, posts, and photos that Facebook believes would be most valuable to you. On the Facebook blog, they compare the newsfeed to reading the first page of a newspaper; what matters most will be shown first. How does this have an impact on the businesses that have created a buzz on Facebook?
How to Make Your Social Media Sites Stand Out From the Competition
Do you sit down and look at your company’s Facebook page everyday thinking,what can I do differently? Do you find that you are posting the same kind of material daily or that when you try to engage your audience with a thought-provoking question, there’s no response? It’s time to step your social media game up. Let’s see how we create a buzz around your Facebook, Twitter and blog sites…
Social Media Spotlight: Behind the Burner
For this week’s Social Media Spotlight, we are pleased to introduce Behind the Burner. Behind the Burner is a food based e-brand that focuses on bringing the tips, tricks and techniques of culinary masters, entrepreneurs and more to the masses with videos, recipes, blog posts and product reviews. The vision for this business was to educate and share experiences on numerous culinary topics, and that’s just what they did! We were lucky enough to speak with Kaitlin, the Social Media Manager, and gain insight to their marketing strategy. Let’s see how social media has helped Behind the Burner to reach their audience.
What social media platforms do you currently use?
What value, if any, has social media provided for your business?
K: I would never have been able to get Behind the Burner on the road to success without first making sure our hungry fans were fed. We did numerous videos, 2-3 a week, featuring national and international chefs, pastry chefs, small business owners, mixologists and more. All videos were posted to numerous video websites so that our brand traveled via the Internet to a lot of other countries, not just America. In fact, on YouTube the videos that did best were our tutorials on Spanish tapas that Divya filmed for a week in Spain. The best part about having a food site is that everyone likes to talk food, even to say, “I don’t like it”. We never fail to have conversations about baking measurements, fois gras do’s and don’ts, or the best vegetarian dishes for Thanksgiving. Truly, it’s like sitting down to a conversation with your mama in the kitchen and that’s what really helped propel our business: the familiarity of food.
Which social media platform works best for your business? Why?
K: Since we’re food tutorial based, using YouTube is one of our greatest assets. We are able to discuss recipes and chefs in the comments section, which is great. Twitter is a close second, as tips, tricks and techniques are easy to discuss, and is a great platform to use for giveaways.
How has social media impacted your business in terms of marketing and sales?
K: Behind the Burner did not drive a lot of sales as we weren’t into e-commerce, but marketing wise, Facebook was our greatest asset. The videos, blogs and other content that were posted had the most views, clicks or likes. The first thing most people do in their work day is log on to Facebook, so we tried to be there with them.
Do you have any advice for companies who are on the fence about social media?
K: Use it. There’s no better way to promote your brand than to make a fan page, Twitter account and perhaps a YouTube or Pinterest page. Visuals are the most valuable asset to any company, so make sure your camera is fired up and document EVERYTHING. Then post it so people can see what you’re up to; let them go behind the scenes and be a part of your company, not just a customer.
Is there any social media strategy that you would like to improve or do differently?
K: At this particular moment, not really. I feel that social media sites have grown so much that there is no right or wrong, only a particular way to do things. I guess if I’d have to choose my least favorite social media strategy, it’s other companies using fake logins to bring down or discourage other fans on Facebook. Anonymous abuse is a pet peeve of mine, but that goes for everything, not just promotion.
Behind the Burner is a great example of a company that has built brand awareness and a following through the use of social media outlets. Kaitlin could not be more correct when she explains that visuals are the most valuable asset to any company. Once you have a YouTube channel with content, it’s a great idea to share those videos across social networks like Facebook and Twitter for even more exposure. And of course, we always appreciate a company who gives their customers the opportunity to become involved with their brand. For more information on Behind the Burner, visit their website today!