How to Get More People “Talking” About Your Brand on Facebook
If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking about or interacting with your brand. This feature will be useful for tracking data and the success or failure of a promotion or event. Clearly the more people you have “talking about” your brand, the more engagement your Facebook page is seeing, which, in any social media campaign, is a GOOD thing. But what does “talking about you” mean?
Fans are considered to be talking when they carry out the following actions:
Social Media Spotlight: Charlie Scott Design
This week on the Social Media Spotlight, we are pleased to introduce a company that prides itself on perfection, not only for their clients, but for their own business. Charlie Scott Design is a company that utilizes cutting edge technologies to provide their clientele with creative branding. We had the pleasure of speaking with the CEO of Charlie Scott Design, Charlie Scott himself, about their social media strategies. Here is what he had to say:
What social media platforms do you currently use?
YouTube Does it Right With Launch of New Video Editing Features
Yes, you read it correctly. I am pointing out that YouTube has done something right, yet again. We know that many other sites implement new features that may not please their users, or a feature that has been glorified as the next best thing since sliced bread, only for it to flop during the release and eventually be taken off the site. So what has YouTube done exactly? Well what else, made sharing video content on its social platform even better with new added features.
As YouTube reigns supreme within its industry, it is no surprise that they would implement an update that will not only please the avid, regular users, but even spice things up for the occasional users as well. YouTube has released tools that allow you to edit your video right there in your browser.
Augmented Reality, Social Media, and Businesses. Is This the Future?
It seems to be a tricky question, doesn’t it? Social media so far has surpassed most of our expectations when we think back in time. AOL was a platform above the rest allowing instant communications over something called the Internet. Now that we have wireless networks and smartphones to run around the world with, it almost seems as though not even the sky is the limit…
So where can social media go? As we have already seen, social media is becoming more and more mobile. Tablets and smartphones are the next big innovation to mobilize the socially savvy. The social web of networking and keeping in touch with people constantly, from any location, is becoming an integral part of our daily lives. Why wouldn’t we want to be even more social while on the move?
Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?
Do you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself. Whether it is a print, television, or radio advertisement, the only person educating about the product is the business. Now with the social media revolution, companies are not the only ones raving about their product. Consumers are speaking too, and they aren’t scared to tell the truth.
How many times have you purchased something from TV because you saw a commercial and thought a product looked awesome? When you used the product, did it work as well as you perceived it would? What I’m trying to get at here is, were you a victim to the Slap Chop?
10 Ways for Businesses to Become Social on Twitter
Do you currently have a Twitter page for your business? How are you using it for your social media marketing strategy? Do you just post random tweets with links to your company’s website and think that’s all you need to do in order to drive traffic and get followers? Hopefully, that is not the case. When you are using social media for business purposes, it is extremely important to realize the type of communication channel you are marketing your product or service through. You must be interactive with your fans and followers, aka be SOCIAL. Here are the top ten ways to make your business more social on the Twitter platform.
Facebook vs Google Plus Round 2
If you are an avid user of today’s social media networking sites, you are aware of the battle between Facebook and Google Plus for the supremacy of the social network industry. In round one, Google released the first wave of beta testing to select individuals, to test out the newest platform in Google’s arsenal to compete with Facebook. So far, all the reviews have been great and it seems as though Google has one-upped Facebook in terms of innovation and ease for its user base.
Except, there are two problems. One: Google is still in the trial phase and has not gone live for the general public since it is a closed testing. Two: Facebook has just fired back a combination of hits straight into the heart of Google Plus - video chat and group chat.
The Three Phases of Social Media Maturity for Businesses
All companies are different when it comes to where they stand with their social media marketing strategy. Some may have just started getting their feet wet with social networks, while others have perfected their campaigns. As a business professional or marketing executive, it is important to understand where your company stands. According to the CMO Perspectives on Social Marketing ROI Report, written by MarketingSherpa, there are three different phases of social media maturity: the trial phase, the transition phase, and the strategic phase. After reading the characteristics and statistics of each level, you will be able to tell which one your company fits in!
How to Calculate the ROI of Social Media Marketing Campaigns
Being able to calculate the ROI of a company’s social media initiatives has been a big debate within the industry. What is social media ROI? How do you know if your sales are stemming from sites such as Facebook, Twitter, or your blogs? These are questions that keep many businesses on the fence of starting to use social media for marketing practices. Of course, there are returns that are not necessarily financial, but let’s face it; all Chief Marketing Officers need to see what will happen to their bottom-line figures. Today, we will take a more in depth look at how marketing executives should be measuring their ROI.
The first step in the ROI measurement process is to form a social media marketing plan that directly correlates to all corporate and branding strategies, without only focusing on the ROI. This means, figure out what your strategic priorities are. Do you want your social media marketing to increase traffic to your sites, improve brand awareness, or improve your search rankings? Do you want to see lead generations or are you planning on using social media as another form of customer service? There are different ways to measure the ROI depending on the strategies you choose. For example, using social media for customer service reduces costs associated with that department, which in turn increases the financial value of your strategy. Refer back to last Monday’s article to see how that is done correctly.
How To Use Social Media Marketing to Join the Conversation on Your Brand
Many businesses of all sizes are still reluctant to jump on the social media bandwagon. Executives may be scared that by creating social media sites, new avenues are built for negative comments and bad reviews about their brand. Unfortunately, this type of mindset is ignorant – people are talking about your brand online regardless if you have a Facebook or not, and not only in a negative way! There are hundreds of review sites, open forums, discussion boards, and personal opinions being shared over the Internet every second. Both positive and negative feedback is being dispersed all over the web, which can have both advantages and disadvantages if not handled properly.
Consumers trust other consumers’ thoughts and opinions more than they trust the company itself. Why wouldn’t you want to join in on what they’re saying? Creating social media accounts for your company gives your customers a space to come and discuss your brand. Having a Facebook or Twitter page lets fans interact with you AND their peers on a daily basis. Through social media sites, you have the ability to create a community around your brand and take lead of the conversation.
