How Brands and Teams Use Social Media for the Super Bowl

The last time the New York Giants and the New England Patriots met at the Super Bowl, Facebook had under 100 million users, Twitter wasn’t cool and Google+ didn’t exist; not even as a thought. This weekend and over the past 2 weeks, however, the marketing for this epic sports showdown has and will change dramatically. Can you remember the days when you had to read a newspaper or watch ESPN or even the NEWS to find out sports scores? How about the time you missed the most hilarious Super Bowl commercial, and had to wait days to see it replayed on TV? Those days are over, and thank goodness for that!

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5 Things You’re Doing Wrong with Social Media Marketing

Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.

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How to Create Social Media Call to Actions

progressive media concepts, social media marketing, social media managementThere is always a motive for every company tweet, Facebook post or blog article.  Whether it be sending your followers to a specific website or having them become a fan on Facebook, a business’s social media posts serve a purpose. Have you been studying your analytics and noticing that you aren’t getting as many click-throughs or impressions that you were aiming for? It may be time to look at your social media call to actions.

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Social Media Spotlight: Vergetone Productions

social media marketing, social media managementThis week, we are pleased to present a music production company that is based out of Brooklyn, NY and operates out of New York, Buffalo and Boston. Vergetone Productions focuses on musicianship and production value to deliver high quality, creative music. The company provides production, recording, and mixing services to bands and artists, as well as post-production sound design and composition for companies and filmmakers. We were lucky enough to speak to Mike Baldo, a producer for Vergetone, about their social media marketing initiatives. Here is what he had to say:

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4 Ways to Create Facebook Posts Your Fans Will “Like”

progressive media concepts, social media marketing, social media managementOne of the most frequent problems that we see marketers dealing with on their brand’s Facebook page is a lack of engagement. Small to medium sized businesses usually do not have as many fans as a company like Starburst, but they can still capture a large fan base. So what happens when you have a decent number of fans, but none of them are interacting with your Facebook page? It’s time to rethink your Facebook posts! Here are 4 ways in which you can spark engagement through your Facebook content.

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Social Media Spotlight: Anthony’s Coal Fired Pizza

social media marketing, social media management, progressive media conceptsFor this week’s Social Media Spotlight, we are pleased to introduceAnthony’s Coal Fired Pizza. New York native Anthony Bruno moved to South Florida more than 25 years ago with his father to start Anthony’s Runway 84, now a Fort Lauderdale icon. Unable to find the great pizza he remembered, Anthony decided to introduce South Floridians to the old-world art of coal-fired cooking and opened the first Anthony’s Coal Fired Pizza in 2002. The concept caught on like wildfire.

Known for its high energy atmosphere and simple menu, Anthony’s Coal Fired Pizza uses 800-degree coal burning ovens to create a “well done” taste. Signature menu items include specialty pizza made with the freshest, top-quality ingredients, coal-oven-roasted chicken wings topped with grilled onions and Italian-style salad. Anthony’s Coal Fired Pizza’s food and service have continually been ranked “very good to excellent” by Zagat Survey, the distinguished dining and entertainment guide.

Anthony’s Coal Fired Pizza has 20 locations throughout Florida, as well as 9 locations throughout the Northeast (DE, PA, NJ, NY), including White Plains. Expansion plans include additional locations in the Northeast and South Tampa, FL.We had the pleasure of speaking with Toby Srebnik, the Director of Social Media, and here’s what he had to say about their social media marketing strategy.

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How to Manage Your Social Media Comments

progressive media concepts, social media marketing, social media managementIf your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.

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How to Make Your Social Media Sites Stand Out From the Competition

 

progressive media concepts, social media marketing, social media managementDo you sit down and look at your company’s Facebook page everyday thinking,what can I do differently? Do you find that you are posting the same kind of material daily or that when you try to engage your audience with a thought-provoking question, there’s no response? It’s time to step your social media game up. Let’s see how we create a buzz around your Facebook, Twitter and blog sites…

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Social Media Content Strategy: How, When and What to Post

progressive media concepts, social media marketing, social media management, social media strategy, contentA large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.

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Our Top Ten Social Media Tips

social media marketing, social media management, social media tips, progressive media concepts

Here at Progressive Media Concepts, not only do we like to explain to our readers why social media is important and why businesses should be using it in their marketing plan, but we like to give advice on HOW to use it. Every Tuesday and Thursday we are posting new social media tips and tricks for our fans. Today, I am selecting our top ten tips and tricks, and sharing them with you. These are shortcuts and strategies we have learned along our own social media journey. Enjoy!

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