How to Recycle Old Blog Posts
No blog post that you write should ever be looked at as a waste of time or become lost within your site. If you’re anything like PMC and blog on a daily basis, it may seem easy for the lifespan of your posts to be short. Once a blog is published, you usually notice a spike in views of that post, and they typically dwindle down as time goes on. Fortunately, there are some techniques that you can use in order to keep views and shares of an old blog post alive!
5 Things You’re Doing Wrong with Social Media Marketing
Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.
Hiring an SEO Expert for Keywords vs. a Social Media Manager for Content
Many businesses believe that the key to driving traffic to their company’s website is to spend thousands of dollars on an SEO expert. While having the proper coding and keywords for search engine optimization helps, it is not the only way to increase traffic to a website. Before you decide how much of your budget should be allocated to SEO, read this blog first.
5 Ways to Make Your Tweets Stand Out
It’s hard to get noticed on Twitter when there are hundreds of thousands of tweets being posted every minute. Between its 200 million users, Twitter sees approximately 350 million tweets everyday. How is your business going to stand out with all of that going on? First off, not everyone sees 350 million tweets a day because they probably do not follow that many users. But you still need to be able to shine in your followers’ Twitter feeds. Let’s discuss some ways that you can create attention-grabbing tweets for your company.
How to Create Social Media Call to Actions
There is always a motive for every company tweet, Facebook post or blog article. Whether it be sending your followers to a specific website or having them become a fan on Facebook, a business’s social media posts serve a purpose. Have you been studying your analytics and noticing that you aren’t getting as many click-throughs or impressions that you were aiming for? It may be time to look at your social media call to actions.
4 Ways to Create Facebook Posts Your Fans Will “Like”
One of the most frequent problems that we see marketers dealing with on their brand’s Facebook page is a lack of engagement. Small to medium sized businesses usually do not have as many fans as a company like Starburst, but they can still capture a large fan base. So what happens when you have a decent number of fans, but none of them are interacting with your Facebook page? It’s time to rethink your Facebook posts! Here are 4 ways in which you can spark engagement through your Facebook content.
The Profile of the Social Consumer and How to Interact With Them
Let’s face it; social media has changed the way businesses have to interact with their customers. What used to be a one-way, company-centric selling process has become a customer-driven procedure. Social media has revolutionized the way consumers go about buying their products and services. If your business doesn’t understand the new-age purchasing behavior of your consumers, you are sure to be left in the dust.
Social Media Spotlight: TMCnet.com
PMC’s Social Media Spotlight is proud to introduce TMCnet.com! Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY,Next Gen Mobility and InfoTECH Spotlight magazines. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. Additionally, TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List. PMC was fortunate enough to have TMC’s marketing team give us some insight to their social media marketing strategy. Here’s what they had to say…
YouTube Does it Right With Launch of New Video Editing Features
Yes, you read it correctly. I am pointing out that YouTube has done something right, yet again. We know that many other sites implement new features that may not please their users, or a feature that has been glorified as the next best thing since sliced bread, only for it to flop during the release and eventually be taken off the site. So what has YouTube done exactly? Well what else, made sharing video content on its social platform even better with new added features.
As YouTube reigns supreme within its industry, it is no surprise that they would implement an update that will not only please the avid, regular users, but even spice things up for the occasional users as well. YouTube has released tools that allow you to edit your video right there in your browser.
Social Media Content Strategy: How, When and What to Post
A large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.