How to Create Social Media Call to Actions
There is always a motive for every company tweet, Facebook post or blog article. Whether it be sending your followers to a specific website or having them become a fan on Facebook, a business’s social media posts serve a purpose. Have you been studying your analytics and noticing that you aren’t getting as many click-throughs or impressions that you were aiming for? It may be time to look at your social media call to actions.
Social Media Spotlight: Vergetone Productions
This week, we are pleased to present a music production company that is based out of Brooklyn, NY and operates out of New York, Buffalo and Boston. Vergetone Productions focuses on musicianship and production value to deliver high quality, creative music. The company provides production, recording, and mixing services to bands and artists, as well as post-production sound design and composition for companies and filmmakers. We were lucky enough to speak to Mike Baldo, a producer for Vergetone, about their social media marketing initiatives. Here is what he had to say:
Social Media Spotlight: Explorica
For this week’s Social Media Spotlight, we are pleased to introduce an innovative company in the educational travel industry. Founded in 2000,Explorica helps teachers create educational tours full of authentic, interactive learning experiences. They specialize in connecting teachers and students to new cultures, languages and people on educational tours across the globe. According to their website, the company’s vision is to “create a better world by enriching every student with a cultural experience through educational travel.” Their company values include a passion for travel, innovation, integrity, reliability and quality. We were able to speak with the Explorica social media team, and this is what they had to say about their social strategies:
How to Design Your Social Monitoring Plan
Measuring and recording the analytics of your social media sites is important in providing insights to your overall campaign. Social monitoring goes beyond those numbers inputted for your data records. Measuring is when you use analytical platforms to measure your social progress. Social media monitoring is using a tool to crawl the web and find online users who are mentioning your brand, your products, or your competitors, and then engaging with them.
If you have all of your analytics set up, wonderful! But it’s time to take your social media game up a notch with a monitoring tool. But before we get to speaking about which tools are best for your business, (yes, there are free ones), let’s try to help set up your social monitoring plan.
Social Media Spotlight: TMCnet.com
PMC’s Social Media Spotlight is proud to introduce TMCnet.com! Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY,Next Gen Mobility and InfoTECH Spotlight magazines. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. Additionally, TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List. PMC was fortunate enough to have TMC’s marketing team give us some insight to their social media marketing strategy. Here’s what they had to say…
Social Media Content Strategy: How, When and What to Post
A large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.
Social Media Spotlight: The Intelligist Group
Today’s social media spotlight proudly presents The Intelligist Group. The Intelligist Group is a team of innovative strategists that helps companies get through blockages and find new opportunities for growth. The Intelligist Group differs from typical management consulting firms in that the strategies they implement for businesses are not template-driven. Instead, they help businesses find a unique value proposition and tell them how to leverage it. The Intelligist Group has worked within all different types of industries, including entertainment, Financial Services, NGO, non-profit, energy, manufacturing, and publishing. Alan Berkson, founder of the Intelligist Group, informed us that he likes to work with new businesses because he loves learning about new industries. Here’s what Alan had to say about how he uses social media for marketing his company…
10 Ways for Businesses to Become Social on Twitter
Do you currently have a Twitter page for your business? How are you using it for your social media marketing strategy? Do you just post random tweets with links to your company’s website and think that’s all you need to do in order to drive traffic and get followers? Hopefully, that is not the case. When you are using social media for business purposes, it is extremely important to realize the type of communication channel you are marketing your product or service through. You must be interactive with your fans and followers, aka be SOCIAL. Here are the top ten ways to make your business more social on the Twitter platform.
How To Use Social Media Marketing to Join the Conversation on Your Brand
Many businesses of all sizes are still reluctant to jump on the social media bandwagon. Executives may be scared that by creating social media sites, new avenues are built for negative comments and bad reviews about their brand. Unfortunately, this type of mindset is ignorant – people are talking about your brand online regardless if you have a Facebook or not, and not only in a negative way! There are hundreds of review sites, open forums, discussion boards, and personal opinions being shared over the Internet every second. Both positive and negative feedback is being dispersed all over the web, which can have both advantages and disadvantages if not handled properly.
Consumers trust other consumers’ thoughts and opinions more than they trust the company itself. Why wouldn’t you want to join in on what they’re saying? Creating social media accounts for your company gives your customers a space to come and discuss your brand. Having a Facebook or Twitter page lets fans interact with you AND their peers on a daily basis. Through social media sites, you have the ability to create a community around your brand and take lead of the conversation.
Social Media Spotlight: The Collective Clothing Company
For today’s Social Media Spotlight, we will be featuring The Collective Clothing Company. Founded by Luke Schulze in 2008, The Collective is a lifestyle brand that sells a variety of apparel. From tank tops to hoodies, the clothing line features original designs, which are all selected by Luke himself. The Collective has used interesting marketing tactics in the past, including a pop up shop on Boston’s famous Newbury Street. We were fortunate enough to speak to Luke about the social media strategy behind his streetwear, skateboard and snowboard focused clothing company. Here’s what he had to say…