How to Make an Effective Custom Facebook Landing Page

progressive media concepts, social media marketing, social media managementWhat’s the first thing that new visitors to your Facebook brand page see when they stop by? Your landing page, of course! In order to make this page the most effective it can be, it not only needs to be visually appealing, but also must give the Facebook user reasons to want to like your page. Keep reading for some suggestions on how to make your landing page valuable.

1.    Design. You want to make sure that when visitors come to your Facebook page, the design of the welcome tab catches their attention. Use custom graphics that pertain to your brand, such as logos, pictures of products, or photos that depict your services. Provide a brief summary on your company and what it offers, all while using consistent brand colors and text.

2.    Include incentives. When someone comes to your Facebook page, let him or her know about the special offers and unique content they will receive once they like it. The landing page is an excellent place to showcase this information. On the Progressive Media Concepts’ Facebook page, you can see that we offer a free web evaluation after a person likes our page. Once someone likes us, a new landing page pops up that gives the visitor an opportunity to get feedback on their Internet presence from our company. Small offerings such as coupons and free consultations are a great way to increase your fanbase!

3.    Create new landing tabs for different purposes. When your brand is running a promotion, giveaway or is having a big holiday sale, make sure you change your landing page to let potential fans know! Many contests and giveaways are hosted on Facebook pages, so it’s vital that you change the welcome tab to showcase the rules and the prizes. The more engaging you make your landing page, the more likely people will become your Facebook fans.

4.    Keep them relevant! Let’s face it; graphics and designs can become outdated. If you have recently changed a company logo or have new and improved products, your landing page needs to keep up with the latest modifications! Contests, promotions and giveaways all have an expiration date, so make sure you delete the tab when they’re over. Be aware of the time sensitivity of your landing page’s content.

For some really awesome examples of customized landing pages, check out this article. If you need help building and designing a Facebook landing page for your business, do not hesitate to contact Progressive Media Concepts!

Labor Day Special: Why You Need Social Media for Holiday Sales

progressive media concepts, social media marketing, social media managementHappy Labor Day everyone! We hope you are enjoying your Monday off. Labor Day, like all other federal holidays, is a very important day for marketers worldwide. Why, you ask? Because this is a day where online sales skyrocket and shopping centers are packed. Customers are out and about, and they’re looking for sales. With so many stores, sites and sales to choose from, how are they going to find out about yours? That’s where social media comes in.

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