Social Media Spotlight: Bracelets by Stephi

Bracelets by StephiThis week on our Social Media Spotlight, we are proud to present to you a startup company that has embraced the social media movement. Bracelets by Stephi is a company that offers one-of-a-kind, handmade jewelry. Created from inspiration and memories, Bracelets by Stephi is quickly becoming a must have addition to any outfit during any season! We had the pleasure of speaking with the owner of Bracelets by Stephi, Stephanie Sands, about her company and social media campaign, and here is what she had to say:

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The Top 10 Progressive Media Concepts Blogs of 2011

Top 10 Blogs of 2011This weekend will mark the end of 2011 and the beginning of 2012! We hope everyone had a great year and has big plans for 2012, as it is best to start the New Year off on the right foot! For those of you who have been following our work since the beginning, or even just recently started reading, we thank you and would like to recap our top 10 blogs of 2011 that were made possible by your views!

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How Social Shopping is Evolving on Facebook

Ecommerce is and will always be around. How we can evolve ecommerce to make it more enjoyable for the shopper is what will revolutionize the way we shop. It was of no surprise that one of Facebook’s uncountable number of updates involved allowing brands to make their business page an ecommerce site through the use of applications. Facebook is a revolution within itself, with every update trying to one-up the bar for themselves. So now that Facebook has combined your ability to max out credit cards with your ability to gossip to several different people at once, what is next for the ecommerce realm? Continue reading...

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How Social Media Marketing Works for E-Commerce Business

It is a no-brainer that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a marketing tool within the e-commerce industry.

Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building; therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it be a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.

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