Social Media Spotlight: Explorica

progressive media concepts, social media marketing, social media managementFor this week’s Social Media Spotlight, we are pleased to introduce an innovative company in the educational travel industry. Founded in 2000,Explorica helps teachers create educational tours full of authentic, interactive learning experiences. They specialize in connecting teachers and students to new cultures, languages and people on educational tours across the globe. According to their website, the company’s vision is to “create a better world by enriching every student with a cultural experience through educational travel.” Their company values include a passion for travel, innovation, integrity, reliability and quality. We were able to speak with the Explorica social media team, and this is what they had to say about their social strategies: 

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