Are the Newest Facebook Features Imitating Google+?

Facebook ChangesBeing the king of the castle may be a great position to hold, but you may lose sight of why you’re king. You’re loved by just about everyone; even those who hate you pretend to like you. But what do you do if a prince in another castle starts to build their kingdom better than yours? Copy their ideas of course!

It seems Google+ is doing things right, causing another twist in the Google+ vs. Facebook debate. So much so, that Facebook is adopting their competitor’s ideas and features.

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Can Facebook Apps Steal the Spotlight from LinkedIn?

Social media isn’t just a fad, but an entirely different way of marketing your brand to your consumer. For many business professionals, LinkedIn has been the primary social networking site used to connect with other industry professionals. LinkedIn has given people the ability to personally network with job recruiters, brands, and executives to form real connections. LinkedIn has taken business relationships online, allowing more engagement and the ability to stay connected at all times.

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F-Commerce and the Future of Facebook Storefronts

F-Commerce Facebook StoreBy F-commerce, we are not talking about cursing the practice of buying and selling, but instead talking about Facebook commerce; the act of buying and selling on Facebook. Not long ago Facebook provided brands and companies with the option to sell their products on Facebook via a storefront app. At first, this seemed like a must have opportunity for any company selling a product. At the time, this was revolutionary! You’re telling me I can buy clothes from my favorite brands, online, all while I’m bragging to my Facebook friends about what I am buying? Get out of town!

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How to Recycle Old Blog Posts

Progressive Media Concepts, social media marketing, social media managementNo blog post that you write should ever be looked at as a waste of time or become lost within your site. If you’re anything like PMC and blog on a daily basis, it may seem easy for the lifespan of your posts to be short. Once a blog is published, you usually notice a spike in views of that post, and they typically dwindle down as time goes on. Fortunately, there are some techniques that you can use in order to keep views and shares of an old blog post alive!

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Why Hootsuite is a Must Have Social Management Platform

Hootsuite Management PlatformUpdating and staying consistent on social media networks can become time consuming, even if you have an editorial calendar mapped out. To properly use social media to grow and maintain a fan base, you usually need to post content that is engaging, interesting and useful. But who has time to run a business, research content and post them at specific times throughout the day? Not many. Outsourcing your social media is a great way to increase your social presence while being able to focus on your business’s bottom line. If outsourcing or hiring an in-house social media manager isn’t in the budget, using a 3rd party tool like Hootsuite can be very beneficial. Hootsuite will give you the ability to manage your social media networks all from one central hub. You can post to multiple accounts over multiple platforms all at the same time! Scheduling content to be posted throughout the week will make your content strategy easy and less time consuming. Let’s look at some of the features that Hootsuite has to offer.

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How to Make an Effective Custom Facebook Landing Page

progressive media concepts, social media marketing, social media managementWhat’s the first thing that new visitors to your Facebook brand page see when they stop by? Your landing page, of course! In order to make this page the most effective it can be, it not only needs to be visually appealing, but also must give the Facebook user reasons to want to like your page. Keep reading for some suggestions on how to make your landing page valuable.

1.    Design. You want to make sure that when visitors come to your Facebook page, the design of the welcome tab catches their attention. Use custom graphics that pertain to your brand, such as logos, pictures of products, or photos that depict your services. Provide a brief summary on your company and what it offers, all while using consistent brand colors and text.

2.    Include incentives. When someone comes to your Facebook page, let him or her know about the special offers and unique content they will receive once they like it. The landing page is an excellent place to showcase this information. On the Progressive Media Concepts’ Facebook page, you can see that we offer a free web evaluation after a person likes our page. Once someone likes us, a new landing page pops up that gives the visitor an opportunity to get feedback on their Internet presence from our company. Small offerings such as coupons and free consultations are a great way to increase your fanbase!

3.    Create new landing tabs for different purposes. When your brand is running a promotion, giveaway or is having a big holiday sale, make sure you change your landing page to let potential fans know! Many contests and giveaways are hosted on Facebook pages, so it’s vital that you change the welcome tab to showcase the rules and the prizes. The more engaging you make your landing page, the more likely people will become your Facebook fans.

4.    Keep them relevant! Let’s face it; graphics and designs can become outdated. If you have recently changed a company logo or have new and improved products, your landing page needs to keep up with the latest modifications! Contests, promotions and giveaways all have an expiration date, so make sure you delete the tab when they’re over. Be aware of the time sensitivity of your landing page’s content.

For some really awesome examples of customized landing pages, check out this article. If you need help building and designing a Facebook landing page for your business, do not hesitate to contact Progressive Media Concepts!

How Brands and Teams Use Social Media for the Super Bowl

The last time the New York Giants and the New England Patriots met at the Super Bowl, Facebook had under 100 million users, Twitter wasn’t cool and Google+ didn’t exist; not even as a thought. This weekend and over the past 2 weeks, however, the marketing for this epic sports showdown has and will change dramatically. Can you remember the days when you had to read a newspaper or watch ESPN or even the NEWS to find out sports scores? How about the time you missed the most hilarious Super Bowl commercial, and had to wait days to see it replayed on TV? Those days are over, and thank goodness for that!

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Things to Consider for Facebook Timeline Brand Pages

Facebook Timeline LayoutIf you haven’t heard yet, it is possible that by the end of February your brand page will be changed over to the new Timeline layout. This overhaul in the design of brand pages may pose problems for marketers and social media managers. So when is it being released and what should you do in preparation?

There have been a few sources that have released information that may hint towards an end of February release. One of the sources believes it will be unveiled on February 29th, being that it is a leap year and a day in which is seen once every 4 years. Whether Facebook releases Timeline to brand pages or makes the official announcement that day, it is time you get well acquainted with the new layout by using it on your personal profile!

Here are some things you might want to consider in regards to the layout change:

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5 Things You’re Doing Wrong with Social Media Marketing

Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.

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5 Reasons You Need Social Media Marketing in 2012

progressive media concepts, social media management, social media marketingWhat’s a better way to start off the New Year than making your brand active in the social world? If you are a business owner or work in marketing and your company still isn’t on Facebook or Twitter, now is the time to get on! If your brand is already on Facebook and Twitter, it’s time to expand your horizons to blogs and YouTube. Here are the top 5 reasons you need social media marketing in 2012:

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