How to Recycle Old Blog Posts

Progressive Media Concepts, social media marketing, social media managementNo blog post that you write should ever be looked at as a waste of time or become lost within your site. If you’re anything like PMC and blog on a daily basis, it may seem easy for the lifespan of your posts to be short. Once a blog is published, you usually notice a spike in views of that post, and they typically dwindle down as time goes on. Fortunately, there are some techniques that you can use in order to keep views and shares of an old blog post alive!

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How to Make an Effective Custom Facebook Landing Page

progressive media concepts, social media marketing, social media managementWhat’s the first thing that new visitors to your Facebook brand page see when they stop by? Your landing page, of course! In order to make this page the most effective it can be, it not only needs to be visually appealing, but also must give the Facebook user reasons to want to like your page. Keep reading for some suggestions on how to make your landing page valuable.

1.    Design. You want to make sure that when visitors come to your Facebook page, the design of the welcome tab catches their attention. Use custom graphics that pertain to your brand, such as logos, pictures of products, or photos that depict your services. Provide a brief summary on your company and what it offers, all while using consistent brand colors and text.

2.    Include incentives. When someone comes to your Facebook page, let him or her know about the special offers and unique content they will receive once they like it. The landing page is an excellent place to showcase this information. On the Progressive Media Concepts’ Facebook page, you can see that we offer a free web evaluation after a person likes our page. Once someone likes us, a new landing page pops up that gives the visitor an opportunity to get feedback on their Internet presence from our company. Small offerings such as coupons and free consultations are a great way to increase your fanbase!

3.    Create new landing tabs for different purposes. When your brand is running a promotion, giveaway or is having a big holiday sale, make sure you change your landing page to let potential fans know! Many contests and giveaways are hosted on Facebook pages, so it’s vital that you change the welcome tab to showcase the rules and the prizes. The more engaging you make your landing page, the more likely people will become your Facebook fans.

4.    Keep them relevant! Let’s face it; graphics and designs can become outdated. If you have recently changed a company logo or have new and improved products, your landing page needs to keep up with the latest modifications! Contests, promotions and giveaways all have an expiration date, so make sure you delete the tab when they’re over. Be aware of the time sensitivity of your landing page’s content.

For some really awesome examples of customized landing pages, check out this article. If you need help building and designing a Facebook landing page for your business, do not hesitate to contact Progressive Media Concepts!

5 Things You’re Doing Wrong with Social Media Marketing

Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.

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Social Media Spotlight: Explorica

progressive media concepts, social media marketing, social media managementFor this week’s Social Media Spotlight, we are pleased to introduce an innovative company in the educational travel industry. Founded in 2000,Explorica helps teachers create educational tours full of authentic, interactive learning experiences. They specialize in connecting teachers and students to new cultures, languages and people on educational tours across the globe. According to their website, the company’s vision is to “create a better world by enriching every student with a cultural experience through educational travel.” Their company values include a passion for travel, innovation, integrity, reliability and quality. We were able to speak with the Explorica social media team, and this is what they had to say about their social strategies: 

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4 Ways to Create Facebook Posts Your Fans Will “Like”

progressive media concepts, social media marketing, social media managementOne of the most frequent problems that we see marketers dealing with on their brand’s Facebook page is a lack of engagement. Small to medium sized businesses usually do not have as many fans as a company like Starburst, but they can still capture a large fan base. So what happens when you have a decent number of fans, but none of them are interacting with your Facebook page? It’s time to rethink your Facebook posts! Here are 4 ways in which you can spark engagement through your Facebook content.

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Labor Day Special: Why You Need Social Media for Holiday Sales

progressive media concepts, social media marketing, social media managementHappy Labor Day everyone! We hope you are enjoying your Monday off. Labor Day, like all other federal holidays, is a very important day for marketers worldwide. Why, you ask? Because this is a day where online sales skyrocket and shopping centers are packed. Customers are out and about, and they’re looking for sales. With so many stores, sites and sales to choose from, how are they going to find out about yours? That’s where social media comes in.

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How to Reward Your Social Media Fans

social media marketing, social media managementSocial media marketing is a two way street. With some companies still trying to understand exactly what kind of content they should create for their fans, rewarding them sometimes gets overlooked. We understand that one of your main goals might be to get as many Likes or followers as you can, but how good is having a fan that feels unnoticed or unappreciated? It is important to make sure that you give back to your supporters, and not just receive their affection towards your brand.

If you are an adamant reader of our blog, you should know that giveaways, coupons, discounts and responding to all of your fans comments and questions are all extremely important. But these strategies are becoming ordinary in terms of how fans are being rewarded. It’s time to step up your reward game and think outside of the box.

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