Why Google+ Will Succeed
Google+ is still fairly new compared to the juggernauts like Twitter and Facebook, but so far Google+ has done nothing but excel. With over 60 million users and growing, Google+ is already beginning to implement some major features into their platform. When Google+ initially went public, it had the ability to video chat with multiple people at once, as well connect with users with similar interests within a section denoted “Sparks.” But slowly Google+ is changing and incorporating ideas from other social networks into their own, heating up the competition. Let’s look at some of the Google+ features you may have seen elsewhere or that are entirely new to the social network realm.
Hiring an SEO Expert for Keywords vs. a Social Media Manager for Content
Many businesses believe that the key to driving traffic to their company’s website is to spend thousands of dollars on an SEO expert. While having the proper coding and keywords for search engine optimization helps, it is not the only way to increase traffic to a website. Before you decide how much of your budget should be allocated to SEO, read this blog first.
How Google+ Can be Used for Business Collaboration
Several weeks ago, I wrote a blog about a program called Convofy, which at the time, seemed like a very useful tool for businesses. Its design and usability mimicked Facebook, and its functionality resembled Google Docs. However, over time I have been noticing that Google+ has been implementing features that seem to be differentiating it from Facebook in a profound way. Since Google+ launched, there has been an ongoing question of who will inevitably take the title as “King of Social Media,” but what if that isn’t the case? Google+ seems to be veering off the road Facebook has paved to possibly focus on practical social media use within a business, not just the personal and brand social communities.
Facebook vs Google Plus Round 2
If you are an avid user of today’s social media networking sites, you are aware of the battle between Facebook and Google Plus for the supremacy of the social network industry. In round one, Google released the first wave of beta testing to select individuals, to test out the newest platform in Google’s arsenal to compete with Facebook. So far, all the reviews have been great and it seems as though Google has one-upped Facebook in terms of innovation and ease for its user base.
Except, there are two problems. One: Google is still in the trial phase and has not gone live for the general public since it is a closed testing. Two: Facebook has just fired back a combination of hits straight into the heart of Google Plus - video chat and group chat.
Social Media Showdown: Facebook vs. Google Plus
It is safe to say that the era of MySpace is a distant thought in history. Few people refer to MySpace daily in today’s social circle, as Facebook has taken the thrown as top dog of the social networking world. Since then, it has seemed Facebook stood as king of the hill with no competition to challenge their rank in our hearts, until now. Google+ is the newest site Google launched to take back the title of “most viewed website worldwide.” Facebook now has a run for its money with Google’s vast following and exceptionally outclassed features. Has the time come where a new king will be crowned, or will Facebook merely adopt similar features in hopes to retain its user base?
We may all have an opinion, as I have read many bloggers disliking the +1 feature Google has adapted for its searches and results. Some may feel this is just a mere attempt to keep Google in good standings with its users due to all the concerns over their privacy practices. All could be true or false. If you take time to look into Google+ and what it allows you to do, you will see it is similar to Facebook, yet in an entirely different way.
Book Review: Marketing Shortcuts for the Self-Employed
When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting things about Patrick; earlier he had self-published a book, Webify Your Business, and his new one is essentially an updated version. His first book received such great reviews that John Wiley and Sons, Inc. picked it up and published it. Because Patrick was very down-to-earth, educated in entrepreneurship, and extremely willing to network, I have decided to write a book review for Marketing Shortcuts for the Self-Employed. This book shares valuable information, tricks, and advice for any self-started business.
Google Farmer Update Affects Search Engine Results Page
We have all been the victim of it, searching something in Google and the first 3 results are either a page only filled with ads, or an article with a kindergarten reading level. It’s a shame that in the past, companies and writers have been outranked, not because their content wasn’t superior, but merely due to lack of website size compared to these “farms.” The algorithm update implemented by Google, dubbed the “Farmer Update,” has finally put an end to being out-ranked by garbage.
Facebook Email and the New Message System
Facebook has made many upgrades within the past few months, including the new Like Button and the integration of iFrames, but something even bigger is brewing in your inbox. Facebook has revamped their messages function, which combines texts, chat, and email all together into one conversation.
Now when you click into your inbox, you will find all of your new and sent messages, emails sent to your new Facebook address, old chats with friends, and texts that were sent to you as messages. Each new function allows users to communicate in many different ways, yet sends them all to their Facebook inbox. Want to learn how to use all of these new features? Let’s take a look at each one.
Internet Research Made Easy with Google Alerts
What’s better then a tool that gives you the ability to “search” the Internet without physically doing it? A tool that will search for you, email you when new information is found, and doesn’t cost a penny. Google Alerts, somewhat similar to subscribing to an RSS feed, will keep its user constantly updated. The difference is with an RSS feed, you are updated about a specific writer. With Google Alerts you will be notified based on the content, not the author. If you have ever been doing research online and feel that you only see the same content no matter how you search a topic, this tool is for you.
Want to Video Chat Your Facebook Friends? The Skype and Facebook Merger Continues…
Skype and Facebook have been working on a partnership for quite some time now. Skype 5.0, launched in October 2010, allows its users to call, text, or chat their Facebook friends. Skypers areable to get in contact with any of their Facebook friends through their personal newsfeed. This new feature for Skype was big news, but now there is more hype about the Facebook/Skype relationship due to talk about a video chat feature for Facebook.
Back in November 2010, a Facebook app developer came across some interesting HTML code in the backend of the site. A code in the back of an application, named VideoChat, contained some links back to Skype. These discovered properties would allow Skype and Facebook users to videoconference with each other.