The World Media Awards
We are proud to support and announce that on February 25th, 2012, the first ever World Media Awards will be held in San Fransisco, CA. We have spoken with Murray Newlands, co-founder of the event, and we agreed to have Murray guest post on our blog! Not only is it an honor to have Murray be a part of our blog, it is also great that you, our readers, will be able to find our more about this event! Enjoy!
Social Media Enters the Workplace. A Positive or Negative?
Social media in the workplace seems to be controversial at times, as the opposite view points on this matter can be both backed by valid arguments. If you are the CEO, manager or bottom shelf employee working your way up the corporate ladder, chances are you have used social media during work hours. Whether it’s on your phone, tablet or computer, admit it, you at least sneak a few peeks per day on your social networks. But let’s take a deeper look into whether allowing social media for personal use leads to increased or decreased productivity by employees.
Social media was once primarily used for personal social interaction, as there wasn’t much to offer businesses on a marketing standpoint. But over time, these social networks have integrated more and more ways for businesses in a broad range of industries to market their products to consumers. From a business owner’s viewpoint, I can see how using social media to market and engage your consumer is a positive aspect of these social networks. We have steered away from outsourced phone calls and emails that take weeks to get a response and shifted towards direct and sometimes immediate responses. Whether it is a positive or negative remark, comment or question, managers of these social platforms are always connected to these sites thanks to modern technology.
The Power of Social Media
Many of you out there may not be aware of this, but there are some serious protests taking place in Egypt as of earlier this week. Now the main cause for these protests is an attempt to overthrow the current presidential reign of Hosni Mubarak, who has been in power since 1981. Claims of poverty and government corruption have led the Egyptian people to fight back. As of Wednesday, it was confirmed that Twitter has been blocked from being used on the Egyptian Internet; a huge shock to anyone who is an avid internet user. More recently Facebook has been blocked from being used, as sources indicate Facebook was indeed the social media platform used to organize these protests.
The Interactivity of Social Media
In a world where Internet is king, questions continue to arise regarding the advantages of using social media as a marketing tool. The view of many is that social media remains a novel idea, with little potential to reach a substantial consumer audience. The overwhelming truth is, however, that social media’s application as a marketing tool for small and large businesses alike is growing nearly exponentially. Companies continue to adopt social media as one of their main marketing tools, and are seeing some incredible results. The advantage of social media in this case is, its innate interactivity.
Building Brand Awareness Through Social Media
Any entrepreneur or business owner knows the importance of getting their name “out there.” Here at Progressive Media Concepts, we allow companies an effective way to outsource marketing efforts to reach a targeted audience. Unless you’re Nike, Microsoft, Apple, Coca-Cola or any of the other corporate power-houses, brand awareness is not something that is easy to come by. In order to increase sales and revenue, hits on your website, or even just a loyalty to your brand, the consumer needs to know who you are. Social media, the most rapidly expanding marketing and advertising outlet, has become an integral part of business success in today’s world of “Internet junkies.”
