The New Google Search Plus and Twitter’s Response
If you haven’t already noticed, Google has implemented their new “search” tool, Search Plus. The new Google Search Engine now incorporates Google+ brand pages as well as personal pages into your SERP (search engine results page). This merge has been foreseen since Google+ was brought into beta testing, but never verified as truth. If you read our blog, Why Your Business Should Have a Google+ Page,then you should already know the benefits of Google+. The newest Google update will only increases your company SEO. But if you’re a company like Twitter, you may be a bit angry.
Why You Need a LinkedIn Company Page: New Status Updates
If you are a business professional who is not currently using LinkedIn, it’s time to create an account. This social media powerhouse currently has 120 million members worldwide, which includes executives from every 500 Fortune Company. LinkedIn is a great tool to connect and build relationships with business professionals inside and outside of your industry. Once you begin using LinkedIn as a networking tool, you can expect to see an increase in productivity and success for your company.
Social Media Spotlight: Axiom Technology Group
For this week’s Social Media Spotlight, we are proud to present you with Axiom Technology Group, an IT and Networking solutions-service Company. Often times, a gap between business and using technology properly are formed, causing downtime, inefficiencies and a lack of communication. Axiom Technology Group aims to “bridge the communication gap” to ensure their clients have the tools necessary to maximize their efficiency and revenue. Their expertise and passion helps to provide their clients with superior solutions to any of their needs, in a wide range of industry verticals. We had the pleasure to speak with Maurizio Bertone, Project Manager over at Axiom Technology Group. We were curious as to how social media might help a company in the Networking industry, so we asked Maurizio a few questions.
How to Use Twitter for Business
So you think you know everything that Twitter can do based on how you use it personally? Sure it’s fun to get involved in trending topics and retweet what celebrities are saying, but do you ever wonder what Twitter can do from a business standpoint? The most common functionalities of Twitter are often overlooked as marketing tools, but luckily, we are willing to share some of our social media knowledge with you.
Location. Location. Location. Facebook Real-Estate.
If you are looking to buy a new piece of property, we all know the value of that real-estate increases depending on the location. Whether it’s waterfront, lakefront, beachfront, by a train station or in the middle of nowhere North Dakota, value is dependent on location. So how can we use location as a benefactor when it comes to online marketing?
Facebook has the answer…
Professional Social Networking Made Easy. Thanks LinkedIn.
If you haven’t already signed up for a LinkedIn account, it’s about time to jump on the band-wagon. Not only are users keeping up to date with friends and colleagues,
they are open to a vast network of job opportunities as well as the ability to contact individuals who may not be readily available to the general public.
LinkedIn shifts away from the globally understood concept of what social media networks are; i.e. Facebook, Twitter, MySpace, and puts more emphasis on networking on a business-professional level. Now keep in mind, LinkedIn is not solely for personal use. Company profiles give LinkedIn users the ability to connect with not just employees of a given business, but with the business itself (granted the company page is usually run by 1 or 2 employees). Nevertheless, sharing your network with businesses and companies that interest you and are in the same industry as yourself, the abundance of informative content supplied never gets old.
LinkedIn is a job recruiter’s utopia. Don’t be surprised to have several recruiters wish to be added to your network. Their sole job is to expand their network mass, and they can be a very useful asset in looking for the last career you will ever search for.