Can Facebook Apps Steal the Spotlight from LinkedIn?
Social media isn’t just a fad, but an entirely different way of marketing your brand to your consumer. For many business professionals, LinkedIn has been the primary social networking site used to connect with other industry professionals. LinkedIn has given people the ability to personally network with job recruiters, brands, and executives to form real connections. LinkedIn has taken business relationships online, allowing more engagement and the ability to stay connected at all times.
Facebook Timeline: Just a Bump in the Road for Marketers
With that being said, there has been some discussion about how this will change a marketer’s approach for their Facebook strategy. We have all become accustomed to using apps, landing pages, promotions and like-gating as a way to entice page viewers into Liking a Facebook page, but like all good things, they must come to an end.
Social Media Spotlight: Jahmar Amani Photography
For this week’s Social Media Spotlight, we are happy to present a company that enjoys putting others in the spotlight as much as we do, Jahmar Amani Photography. This full-service, one stop photography company based out of Miami, FL, takes the pain and hassle out of getting your magazine-worthy picture taken. Don’t worry about a stylist, make-up artist or wardrobe because Jahmar Amani Photography will supply the best of the best for you. We had the pleasure of speaking with Jahmar Bailey, Founder and CEO of the company, about their social media campaign. Here is what he had to say:
Meetup.com for Business Networking
Are you looking to network with like-minded people or market your business to other individuals and business owners in your area? Meetup.com may be the solution you are looking for. With over 7.5 million users, Meetup.com is a great place to meet people within any given industry. The great part about this social network is that it allows you to interact with community members online and then go meet them in the real world! Meetup.com combines the ease of social networking with the ability to join groups of people with common interests. Within these groups, people host events where you can meet community members!
Things to Consider for Facebook Timeline Brand Pages
If you haven’t heard yet, it is possible that by the end of February your brand page will be changed over to the new Timeline layout. This overhaul in the design of brand pages may pose problems for marketers and social media managers. So when is it being released and what should you do in preparation?
There have been a few sources that have released information that may hint towards an end of February release. One of the sources believes it will be unveiled on February 29th, being that it is a leap year and a day in which is seen once every 4 years. Whether Facebook releases Timeline to brand pages or makes the official announcement that day, it is time you get well acquainted with the new layout by using it on your personal profile!
Here are some things you might want to consider in regards to the layout change:
Social Media Spotlight: Bracelets by Stephi
This week on our Social Media Spotlight, we are proud to present to you a startup company that has embraced the social media movement. Bracelets by Stephi is a company that offers one-of-a-kind, handmade jewelry. Created from inspiration and memories, Bracelets by Stephi is quickly becoming a must have addition to any outfit during any season! We had the pleasure of speaking with the owner of Bracelets by Stephi, Stephanie Sands, about her company and social media campaign, and here is what she had to say:
The Top 10 Progressive Media Concepts Blogs of 2011
This weekend will mark the end of 2011 and the beginning of 2012! We hope everyone had a great year and has big plans for 2012, as it is best to start the New Year off on the right foot! For those of you who have been following our work since the beginning, or even just recently started reading, we thank you and would like to recap our top 10 blogs of 2011 that were made possible by your views!
Social Media Spotlight: China White Noodle Bar
This week on our Social Media Spotlight, we are happy to present you China White Noodle Bar, a restaurant that uses Hong Kong chefs to create authentic Chinese cuisine. (Think dumpling noodle house meets Chinatown street vendor.) The China White Noodle Bar, currently located in Purchase, NY and Greenwich, CT, offers a break from the traditional Chinese take-out, and gives its customers the opportunity to experience their version of Chinese cuisine. We had the opportunity to speak with Catalina Ramirez and Rose Ravasco, both involved with the social media marketing efforts of China White, and here is what they had to say:
How Google+ Can be Used for Business Collaboration
Several weeks ago, I wrote a blog about a program called Convofy, which at the time, seemed like a very useful tool for businesses. Its design and usability mimicked Facebook, and its functionality resembled Google Docs. However, over time I have been noticing that Google+ has been implementing features that seem to be differentiating it from Facebook in a profound way. Since Google+ launched, there has been an ongoing question of who will inevitably take the title as “King of Social Media,” but what if that isn’t the case? Google+ seems to be veering off the road Facebook has paved to possibly focus on practical social media use within a business, not just the personal and brand social communities.
What You Should Know About Social Media Conversion and the Social Consumer
Not everyone is going to purchase your product. More times than not, a company will expect their social media campaign to be wildly successful right from the start of their campaign. Brands and companies should know that it takes time for a social media initiative to be successful. There are ways to speed up the process of course, but understand not everyone who views your product is going to buy it. The #1 question asked in regards to social media is, “What is the ROI?” Well, that all depends on what you’re trying to achieve from using social media. If you are running promotions in attempts to increase sales, the conversion rate is vital to understanding your success with the campaign.
Conversion is the percentage of visitors or users who take a desired action. To better understand what I mean, follow the example below.
You run a Facebook promotion of 50% off a particular item using the code PROMO. The Facebook promotional tab had 2500 views, yet only 100 people purchased using the code PROMO.
Your conversion ratio would be 1:25.
Your conversion rate would be 4%.
What you should know about the consumer.
Even if you offered free products, not every person will convert. Many factors play into whether the consumer will click on a link, participate in a promotional contest or purchase a product. Such factors include:
Enticement. You want to entice your customers in order to get them to click on a link that leads directly to your sale items. So how do you achieve this? You can engage them by creating attention-grabbing statuses, posting photos or videos, and asking for their opinions. When you are restricted by the number of characters that can be used, and all you have at your disposal is text and a link, you still need to be able to entice your consumer. If you’re using a platform like Twitter, make sure that the tweets contain some sort of incentive for your consumer to click on the link. Supplying proper and enticing information may help convert those who click the link into sales.
Time. In today’s busy society, time is always an issue. We are a time-conscious civilization where time costs money. If something takes too long to purchase, a person may either give up completely or say they will finish it later, which never gets finished. Making the process easy to understand and simple may increase the amount of people who complete the purchase.
Information. Companies typically ask for a great deal of information to ensure customer identification. Anyone who is shopping online understands that certain information is required and will gladly supply it. But requesting information irrelevant to the purchase may cause a person to second guess their decision, and not proceed with the purchase. People are skeptical about their online privacy, so do not make them feel like you are fishing for more information than what is needed to purchase the product.
False Advertising. Consumers hate to be tricked. How many times have you clicked on a link to what seems to be a GREAT deal, only to find out there is a catch. You may find a lot of people clicking on the link, but also find that only a small percentage of those clicks convert into a sale. For example, a link claims that you will receive 50% off of your first purchase. After you click the link, you find out that the deal is really 50% off your purchase of $3000 or more. Tricking your consumers with false advertising will most likely decrease the chances they revisit your site.
Social media is a great tool for businesses and brands to keep their consumers informed and gain new customers. When used properly, your business can increase sales and revenue with each passing day. In order to sell on social media, you must first understand the mind of the consumer and their likes and dislikes. It may take trial and error before you figure out what sort of campaign will drive the highest conversion rate, but do not give up. The higher the conversion rate and the more people are doing what you ask of them, the more successful that campaign is. Once you figure out the winning formula, you have the recipe to further your sales with future promotional events.