How to Recycle Old Blog Posts
No blog post that you write should ever be looked at as a waste of time or become lost within your site. If you’re anything like PMC and blog on a daily basis, it may seem easy for the lifespan of your posts to be short. Once a blog is published, you usually notice a spike in views of that post, and they typically dwindle down as time goes on. Fortunately, there are some techniques that you can use in order to keep views and shares of an old blog post alive!
How to Make an Effective Custom Facebook Landing Page
What’s the first thing that new visitors to your Facebook brand page see when they stop by? Your landing page, of course! In order to make this page the most effective it can be, it not only needs to be visually appealing, but also must give the Facebook user reasons to want to like your page. Keep reading for some suggestions on how to make your landing page valuable.
1. Design. You want to make sure that when visitors come to your Facebook page, the design of the welcome tab catches their attention. Use custom graphics that pertain to your brand, such as logos, pictures of products, or photos that depict your services. Provide a brief summary on your company and what it offers, all while using consistent brand colors and text.
2. Include incentives. When someone comes to your Facebook page, let him or her know about the special offers and unique content they will receive once they like it. The landing page is an excellent place to showcase this information. On the Progressive Media Concepts’ Facebook page, you can see that we offer a free web evaluation after a person likes our page. Once someone likes us, a new landing page pops up that gives the visitor an opportunity to get feedback on their Internet presence from our company. Small offerings such as coupons and free consultations are a great way to increase your fanbase!
3. Create new landing tabs for different purposes. When your brand is running a promotion, giveaway or is having a big holiday sale, make sure you change your landing page to let potential fans know! Many contests and giveaways are hosted on Facebook pages, so it’s vital that you change the welcome tab to showcase the rules and the prizes. The more engaging you make your landing page, the more likely people will become your Facebook fans.
4. Keep them relevant! Let’s face it; graphics and designs can become outdated. If you have recently changed a company logo or have new and improved products, your landing page needs to keep up with the latest modifications! Contests, promotions and giveaways all have an expiration date, so make sure you delete the tab when they’re over. Be aware of the time sensitivity of your landing page’s content.
For some really awesome examples of customized landing pages, check out this article. If you need help building and designing a Facebook landing page for your business, do not hesitate to contact Progressive Media Concepts!
5 Things You’re Doing Wrong with Social Media Marketing
Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.
5 Reasons You Need Social Media Marketing in 2012
What’s a better way to start off the New Year than making your brand active in the social world? If you are a business owner or work in marketing and your company still isn’t on Facebook or Twitter, now is the time to get on! If your brand is already on Facebook and Twitter, it’s time to expand your horizons to blogs and YouTube. Here are the top 5 reasons you need social media marketing in 2012:
The Progressive Media Concepts Website is Here!!
As our readers know, we have been using a WordPress blog as a means for our company website. Over the past few months, Will and I have been working on a real website in order to provide our clients and potential customers with a more professional experience. Our blog isn’t going anywhere though! All of our articles will still be available, but under the new domain:
We will still be posting every Monday, Wednesday and Friday as always, so don’t worry, you’ll still be getting your social media marketing fix every week.
Are you guys ready for the final product? Visit www.progressivemediaconcepts.com and show us some love!
Please feel free to leave comments and/or suggestions for the website below. We love feedback!
How to Manage Your Social Media Comments
If your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.
Why You Need a LinkedIn Company Page: New Status Updates
If you are a business professional who is not currently using LinkedIn, it’s time to create an account. This social media powerhouse currently has 120 million members worldwide, which includes executives from every 500 Fortune Company. LinkedIn is a great tool to connect and build relationships with business professionals inside and outside of your industry. Once you begin using LinkedIn as a networking tool, you can expect to see an increase in productivity and success for your company.
The Benefits of Outsourcing Your Social Media Marketing
There is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.
Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives. So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.
How to Make Your Social Media Sites Stand Out From the Competition
Do you sit down and look at your company’s Facebook page everyday thinking,what can I do differently? Do you find that you are posting the same kind of material daily or that when you try to engage your audience with a thought-provoking question, there’s no response? It’s time to step your social media game up. Let’s see how we create a buzz around your Facebook, Twitter and blog sites…
Social Media Content Strategy: How, When and What to Post
A large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.