What the New Facebook Features Mean for Your Business Page
The newest changes made to Facebook have been getting a lot of mixed reviews from users everywhere. Facebook aims to engage its users with new features such as the ticker and the selected top stories depending on their “interests.” While the ticker shows users every move made by any of their friends throughout their network, the updated newsfeed pulls stories, posts, and photos that Facebook believes would be most valuable to you. On the Facebook blog, they compare the newsfeed to reading the first page of a newspaper; what matters most will be shown first. How does this have an impact on the businesses that have created a buzz on Facebook?
Social Media Spotlight: America’s LinkedIn Lady
Today’s Social Media Spotlight proudly presents Carol McManus, America’s LinkedIn Lady. Carol is a marketing and social media consultant for businesses, who offers executive coaching and social media consulting. After leaving an executive corporate position, Carol decided she wanted to start her own business. She started using social media as a way to get known, and after much experimentation with multiple sites, invested her time in LinkedIn. By building relationships and adding value to the conversations in LinkedIn groups, Carol was able to gain significant recognition, and began to hold speaking engagements about her LinkedIn success. Initially, her speaking events were casual, but after noticing that there was a huge ignorance and fear factor associated with using social media platforms, Carol began offering consulting services.
Carol coined the name America’s LinkedIn Lady because her speaking events became weighted towards LinkedIn, so people would refer to her by that name. She decided to brand herself around the LinkedIn platform in order to correlate with her B2B marketing strategy and professional target audience. Although she works with all social media platforms, LinkedIn has greatly helped to differentiate herself from the other social media “experts.” She has even launched her very own product, the LinkedIn System for Success! Here’s an inside look at what Carol has to say about social media for businesses…
Social Media Spotlight: Welch’s
Today, our Social Media Spotlight will focus on the well-known, family favorite brand, Welch’s. Welch’s has been in the grape business since 1869, and offers a variety of 100% grape juices. Their product line also consists of other 100% juices, sparkling beverages, juice cocktails, concentrates, jams, jellies, and snacks. Let’s find out how such an established company uses social media marketing to its benefit. Erika Jubinville gives us the inside scoop on their social strategy.