How Social Media Fuels Cyber Monday and Where to Shop Online
Every year, Thanksgiving brings family and friends together to celebrate all that we are thankful for. But when midnight strikes after your Thanksgiving Day feast, the world’s busiest shopping days have just begun. The busiest shopping day of the year for brick-and-mortar stores is Black Friday, which was given its name because profits are typically recorded in black and losses noted in red. For those of you who would rather avoid long lines or mad dashes and prefer to shop in the comfort of your own home, you have Cyber Monday (11/28/11); the world’s busiest online shopping day of the year. It can become time-consuming trying to stay on top of all the latest deals or finding the best sales, so companies are embracing social media in a way that is two-fold. Companies can advertise their great savings and grow their fan base, while you can stay on top of the best deals from your favorite brands from any location. No more having to read circulars or perusing websites in search of them. Just login to Facebook or Twitter and you’re done!
Short Tail Keywords and Long Tail Keywords for Business
The Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.
Social Media Spotlight: Welch’s
Today, our Social Media Spotlight will focus on the well-known, family favorite brand, Welch’s. Welch’s has been in the grape business since 1869, and offers a variety of 100% grape juices. Their product line also consists of other 100% juices, sparkling beverages, juice cocktails, concentrates, jams, jellies, and snacks. Let’s find out how such an established company uses social media marketing to its benefit. Erika Jubinville gives us the inside scoop on their social strategy.
Social Media Spotlight: Olejo Stores
For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to cater to specialty shopping categories online. Olejo Stores operates specialty home and house ware websites include LatexMattress.com, USBeds.com, MemoryFoammMattress.com, and AirBeds.com. Each site caters to a specialty “boutique” product that can be purchased on the site. Olejo Stores currently has 25 stores under its umbrella, and is expanding rapidly into new product categories, which will debut in the coming months. Let’s find out what has worked for Olejo Stores in terms of social media, and what hasn’t. The Marketing Director at Olejo Stores gives us an inside look at their strategy…
Social Media Spotlight: Send the Trend
The Social Media Spotlight is pleased to introduce a company that should be recognized by all fashionable consumers: Send the Trend. Send the Trend is a monthly membership accessories service created by Christian Siriano, Mariah Chase and Divya Gugnani. Once you have become a member, you will receive a customized accessory gallery based on a personal style survey. Once a month, you have the option to purchase new accessories for your collection. Send the Trend is in on trend whether you’re in need of some new sunglasses, an amazing scarf, earrings, bracelets, a statement necklace, rings, bangles or all the above. Kaitlin Lipe, the Social Media Manager, gave us some useful insight on how Send the Trend uses social sites to build and promote this e-commerce business.
Driving Sales vs. Building Brand Loyalty Through Social Media
What does your company use social media outlets for? Are you trying to obtain a larger fan base than your competitors in the social sphere, jumping on the band-wagon to keep up, or simply trying to increase your sales? If any of these options are your company’s driving factor to having a social media presence, you are going to have to reevaluate your goals. At the end of the day, we all know the main objective is to produce more money for your business. However, social media should be used in a way that will engage your consumers to a point where they will become loyal to your brand. Brand loyalty is more valuable than any one-time sale you made through a tweet or a promotional blog post.
How could a Facebook page produce this thing called brand loyalty? It all comes down to the content you create for your social media sites. By constantly posting discount information, links to your company sites, or blogs about your product, you are overlooking the most important substance: engagement.