Hiring an SEO Expert for Keywords vs. a Social Media Manager for Content
Many businesses believe that the key to driving traffic to their company’s website is to spend thousands of dollars on an SEO expert. While having the proper coding and keywords for search engine optimization helps, it is not the only way to increase traffic to a website. Before you decide how much of your budget should be allocated to SEO, read this blog first.
Our Top Ten Social Media Tips
Here at Progressive Media Concepts, not only do we like to explain to our readers why social media is important and why businesses should be using it in their marketing plan, but we like to give advice on HOW to use it. Every Tuesday and Thursday we are posting new social media tips and tricks for our fans. Today, I am selecting our top ten tips and tricks, and sharing them with you. These are shortcuts and strategies we have learned along our own social media journey. Enjoy!
Book Review: Marketing Shortcuts for the Self-Employed
When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting things about Patrick; earlier he had self-published a book, Webify Your Business, and his new one is essentially an updated version. His first book received such great reviews that John Wiley and Sons, Inc. picked it up and published it. Because Patrick was very down-to-earth, educated in entrepreneurship, and extremely willing to network, I have decided to write a book review for Marketing Shortcuts for the Self-Employed. This book shares valuable information, tricks, and advice for any self-started business.
6 Ways to Increase Traffic to Your Blog
Blogs are a great marketing practice for businesses of all sizes! They allow companies to create a voice and personality online, while engaging their consumers on a different kind of level. Producing original material that is relevant to your current industry is key when starting up a blog for your business. Remember, blogging should not be used as a one-way street for your company to promote products and services, but as a way to show consumers that you care about your industry and would like to supply with them with valuable information. Once you have understood the concept of blogging from a business standpoint, it’s time to get your views up!
How Social Media Marketing Works for E-Commerce Business
It is a no-brainer that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a marketing tool within the e-commerce industry.
Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building; therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it be a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.
Google Farmer Update Affects Search Engine Results Page
We have all been the victim of it, searching something in Google and the first 3 results are either a page only filled with ads, or an article with a kindergarten reading level. It’s a shame that in the past, companies and writers have been outranked, not because their content wasn’t superior, but merely due to lack of website size compared to these “farms.” The algorithm update implemented by Google, dubbed the “Farmer Update,” has finally put an end to being out-ranked by garbage.
The Beauty of Blogging
While creating and building Progressive Media Concepts’ blog sites, our team came across the differences, unique functions, and importance of WordPress, Tumblr, and Blogger. First off, each blog offers a variety of themes that are designed for use on their specific site. As a blogger, you have the option to choose from an array of free templates, or pay a one-time fee for a theme that is not as widely used in Blogland. The themes provided by WordPress and Tumblr are formatted in such a way that there is little room for layout customization. Blogger has a smaller selection of themes, but allows its users to rearrange and add page elements. You are capable of placing gadgets anywhere you want with Blogger, which helps to de-clutter the page and give it a more symmetrical look.