Labor Day Special: Why You Need Social Media for Holiday Sales
Happy Labor Day everyone! We hope you are enjoying your Monday off. Labor Day, like all other federal holidays, is a very important day for marketers worldwide. Why, you ask? Because this is a day where online sales skyrocket and shopping centers are packed. Customers are out and about, and they’re looking for sales. With so many stores, sites and sales to choose from, how are they going to find out about yours? That’s where social media comes in.
Social Media Spotlight: Send the Trend
The Social Media Spotlight is pleased to introduce a company that should be recognized by all fashionable consumers: Send the Trend. Send the Trend is a monthly membership accessories service created by Christian Siriano, Mariah Chase and Divya Gugnani. Once you have become a member, you will receive a customized accessory gallery based on a personal style survey. Once a month, you have the option to purchase new accessories for your collection. Send the Trend is in on trend whether you’re in need of some new sunglasses, an amazing scarf, earrings, bracelets, a statement necklace, rings, bangles or all the above. Kaitlin Lipe, the Social Media Manager, gave us some useful insight on how Send the Trend uses social sites to build and promote this e-commerce business.