How to Get Your Brand Ready for Social Media Marketing
Social media has become a main stream way for companies and brands alike to connect with their following. Going further than just engaging their consumer, brands now have several more outlets to market and promote their product and service. What some brands are having trouble with is how to properly get started with social media.
I am particularly aiming this blog towards the small to medium sized businesses. Companies like Coca-Cola, Pepsi, Snickers, and any other name brand company have the funds at their disposal to do whatever they like; they can create a campaign, then completely overhaul it 5 times over if they please. I am dedicating this post to the companies that are up and coming, who are looking to jump on the social media bandwagon and would like to hit the ground running. There is still a large population of companies and businesses that have not yet adopted social media. So how do you get your company geared up for a social media strategy?
How to Reward Your Social Media Fans
Social media marketing is a two way street. With some companies still trying to understand exactly what kind of content they should create for their fans, rewarding them sometimes gets overlooked. We understand that one of your main goals might be to get as many Likes or followers as you can, but how good is having a fan that feels unnoticed or unappreciated? It is important to make sure that you give back to your supporters, and not just receive their affection towards your brand.
If you are an adamant reader of our blog, you should know that giveaways, coupons, discounts and responding to all of your fans comments and questions are all extremely important. But these strategies are becoming ordinary in terms of how fans are being rewarded. It’s time to step up your reward game and think outside of the box.
Social Media Spotlight: Devan Infiniti
In this week’s edition of our Social Media Spotlight, we would like to present a company located in Fairfield, CT, Devan Infiniti. Automobile dealerships may find social media networks as a valuable tool in gaining customer feedback, as well as informing potential clients of upcoming specials. Devan Infiniti has grown a well-known and credible reputation in Fairfield County while continuing to provide an experience that will last a lifetime to car buyers. We had the pleasure to speak with Rachael Workman, Internet Sales Manager for Devan Infiniti, about their social media efforts.
What social media platforms do you currently use?