Labor Day Special: Why You Need Social Media for Holiday Sales
Happy Labor Day everyone! We hope you are enjoying your Monday off. Labor Day, like all other federal holidays, is a very important day for marketers worldwide. Why, you ask? Because this is a day where online sales skyrocket and shopping centers are packed. Customers are out and about, and they’re looking for sales. With so many stores, sites and sales to choose from, how are they going to find out about yours? That’s where social media comes in.
Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?
Do you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself. Whether it is a print, television, or radio advertisement, the only person educating about the product is the business. Now with the social media revolution, companies are not the only ones raving about their product. Consumers are speaking too, and they aren’t scared to tell the truth.
How many times have you purchased something from TV because you saw a commercial and thought a product looked awesome? When you used the product, did it work as well as you perceived it would? What I’m trying to get at here is, were you a victim to the Slap Chop?