How to Recycle Old Blog Posts
No blog post that you write should ever be looked at as a waste of time or become lost within your site. If you’re anything like PMC and blog on a daily basis, it may seem easy for the lifespan of your posts to be short. Once a blog is published, you usually notice a spike in views of that post, and they typically dwindle down as time goes on. Fortunately, there are some techniques that you can use in order to keep views and shares of an old blog post alive!
Why Hootsuite is a Must Have Social Management Platform
Updating and staying consistent on social media networks can become time consuming, even if you have an editorial calendar mapped out. To properly use social media to grow and maintain a fan base, you usually need to post content that is engaging, interesting and useful. But who has time to run a business, research content and post them at specific times throughout the day? Not many. Outsourcing your social media is a great way to increase your social presence while being able to focus on your business’s bottom line. If outsourcing or hiring an in-house social media manager isn’t in the budget, using a 3rd party tool like Hootsuite can be very beneficial. Hootsuite will give you the ability to manage your social media networks all from one central hub. You can post to multiple accounts over multiple platforms all at the same time! Scheduling content to be posted throughout the week will make your content strategy easy and less time consuming. Let’s look at some of the features that Hootsuite has to offer.
How Brands and Teams Use Social Media for the Super Bowl
The last time the New York Giants and the New England Patriots met at the Super Bowl, Facebook had under 100 million users, Twitter wasn’t cool and Google+ didn’t exist; not even as a thought. This weekend and over the past 2 weeks, however, the marketing for this epic sports showdown has and will change dramatically. Can you remember the days when you had to read a newspaper or watch ESPN or even the NEWS to find out sports scores? How about the time you missed the most hilarious Super Bowl commercial, and had to wait days to see it replayed on TV? Those days are over, and thank goodness for that!
The New Google Search Plus and Twitter’s Response
If you haven’t already noticed, Google has implemented their new “search” tool, Search Plus. The new Google Search Engine now incorporates Google+ brand pages as well as personal pages into your SERP (search engine results page). This merge has been foreseen since Google+ was brought into beta testing, but never verified as truth. If you read our blog, Why Your Business Should Have a Google+ Page,then you should already know the benefits of Google+. The newest Google update will only increases your company SEO. But if you’re a company like Twitter, you may be a bit angry.
5 Things You’re Doing Wrong with Social Media Marketing
Social media has been incorporated into business plans worldwide, but there are still some companies who are using it incorrectly. In the social media world, consumer-generated content is key to building an online reputation and brand loyalty for your business. With the right direction from companies, customers finally get to learn from, interact and voice their opinions on their favorite brands, products and services. In order to create an online community through social media marketing, there are common mistakes that need to be avoided. Some of the most prevalent social media bloopers are listed below.
5 Reasons You Need Social Media Marketing in 2012
What’s a better way to start off the New Year than making your brand active in the social world? If you are a business owner or work in marketing and your company still isn’t on Facebook or Twitter, now is the time to get on! If your brand is already on Facebook and Twitter, it’s time to expand your horizons to blogs and YouTube. Here are the top 5 reasons you need social media marketing in 2012:
The Top 10 Progressive Media Concepts Blogs of 2011
This weekend will mark the end of 2011 and the beginning of 2012! We hope everyone had a great year and has big plans for 2012, as it is best to start the New Year off on the right foot! For those of you who have been following our work since the beginning, or even just recently started reading, we thank you and would like to recap our top 10 blogs of 2011 that were made possible by your views!
Social Media Spotlight: The C3 Agency
This week on our Social Media Spotlight, we are pleased to welcome a marketing company that takes “direct marketing“ to an entirely different level. The C3 Agency specializes in hyper targeted marketing, connecting brands to over 200 million opt-in consumers via direct mail, email and mobile devices. Using metrics such as geography, demographics and other information as specific as hobbies and interests, makes this marketing strategy very effective. We had the pleasure of speaking with Peter Morgan, Director of Business Development & Sales at The C3 Agency about their social media campaign, and here is what he had to say:
5 Ways to Make Your Tweets Stand Out
It’s hard to get noticed on Twitter when there are hundreds of thousands of tweets being posted every minute. Between its 200 million users, Twitter sees approximately 350 million tweets everyday. How is your business going to stand out with all of that going on? First off, not everyone sees 350 million tweets a day because they probably do not follow that many users. But you still need to be able to shine in your followers’ Twitter feeds. Let’s discuss some ways that you can create attention-grabbing tweets for your company.
Twitter’s Redesign Includes Brand Pages
Not to anyone’s surprise, Twitter has begun rolling out their version of a brand page along with a complete platform redesign. As a social media marketing manager myself, I welcome this change with open arms and cannot wait to see if and how these new pages change the Twitter landscape. Since this will be a gradual unveiling, not everyone will have access to the new pages just yet. Some of the larger corporations such as PepsiCo, McDonalds, Jet Blue and several others have been given the chance to use the new layout, so we will use their redesigned pages to explain what new features you can expect to see.